We’re all familiar with advertisements and marketing on YouTube.
There’s more than one way for brands to take advantage of YouTube’s powerful video hosting platform than simply buying advertising spots before or during videos, though. YouTube is an incredible tool for meeting all types of social media marketing strategies.
A variety of companies have discovered how successful YouTube marketing can lead to increased brand awareness, higher engagement rates, and, ultimately, more sales.
You’ve already mastered how to set up a YouTube channel for your business, it’s time for the next hurdle.
Take a look at this list to see how you can better meet your marketing goals and needs like these best-in-class brands:
- GoPro
- Adobe Creative Cloud
- Dove
- Meetup
- BlendTec
GoPro
GoPro is a brand of camera products designed for capturing the moment. It makes sense that its channel is almost completely comprised of videos shot with its camera products.
The channel contains playlists of staff picks, award selections, event coverage, product launches, and virtual reality/360 videos. Almost all of these are user submissions shot on GoPro cameras. This highlights the incredible possibilities its users can expect.
GoPro also utilizes a network of sub-channels with specific focuses such as motorsports, uncut video, or tutorials. For a company like this, YouTube is a natural route for marketing. GoPro sets the tone for how other brands can market products.
Adobe Creative Cloud
The Adobe Creative Cloud is a go-to suite of software products for artists and those in creative roles. Its YouTube channel has just about everything. Quick tutorials, artist spotlights, feature releases, expert instructionals, and a variety of webseries are just a few of the ways Adobe Creative Cloud engages its community.
The videos are clean, beautiful, and contain a wealth of knowledge. It’s a fun channel that is accessible to anyone from a top-level creative executive to a beginner student.
Dove
Dove made a splash in 2013 with its Real Beauty campaign, which has since accumulated over 8 million views. Going beyond showing off products or the company, Dove chooses to highlight personal stories, primarily centered around women’s self-esteem, beauty, and confidence.
The channel also contains beauty tips, how-to videos, product reviews, and advertisements. A number of Dove channels exist directed at other countries and regions, bringing its brand message globally.
Meetup
Meetup is a platform designed to facilitate the creation and growth of communities. Its YouTube channel exhibits positive experiences from real users. This is a great way to allow those who aren’t familiar with Meetup to see the possibilities of its product.
In addition, the channel includes recorded lives streams from company-hosted events like Meetup Togetherfest, guides for its platform’s organizers, and glimpses into company culture. Meetup is a great example of how YouTube can benefit the growth of smaller start-ups.
BlendTec
“Will it blend? That is the question.” This blender company has been uploading videos to YouTube for over 10 years. In order to showcase the power and versatility of its product, the video’s host blends (or attempts to blend in some cases) some fairly unconventional items.
If you ever wondered what happens when items like an iPad, golf balls, or lighters get put into a blender, this is the place for you. The channel also contains its product commercials as well as recipe videos. Consumers at home can learn how to use the blender for its true purpose.
Factors to remember for effective YouTube marketing
I’ve shown you some of the best of the best when it comes to YouTube marketing, but how can you take these leaders and apply what they’re doing to your own channel?
One way to start is by branding your channel with a YouTube banner. This will help visitors gain a feel for your brand’s message. This can also be a place to promote your business with a graphic or company logo.
It’s important to know the how to upload video to YouTube also. There are a number of ways you can optimize a video during the upload process using effective description text, tags, and closed captions.
Additionally, ensuring that you are using the right YouTube thumbnail size will lead more people to click on and watch your videos. A thumbnail is incredibly important for catching attention and sharing exactly what the video will be about.
You’ve got the inspiration and the tools at your disposal to dive into marketing on YouTube. What are you waiting for?
