The holidays are a time for celebration, connection, and… increased business! But while everyone else is shopping for gifts, you must ensure your business stands out online.
During the busy holiday season, customers are shopping online more than ever. They are looking for last-minute gifts and urgent services. Is your business appearing when they need it most?
That’s where Boostability comes in. We are your team of holiday marketing helpers. We are ready to add some SEO magic to your website. This will help you get more customers this season.
Imagine your phone ringing off the hook with new client inquiries, your appointment book overflowing, and you welcoming new faces and building lasting relationships. That’s the power of SEO; we’re here to make it happen for you.
Ready to deck the halls with more clients?
Here are 7 ways to achieve holiday success
1. Make Your Google Business Profile Festive
Think of your Google My Business profile as your online storefront window. Make it shine!
- Claim Your Profile: If you still need to, claim your Google My Business profile. Make sure all your information is correct and current.
- Deck the Halls with Holiday Cheer: To attract customers, add holiday hours, festive photos, and special offers.
- Encourage Reviews: Ask happy customers to leave reviews on your profile – it’s like word-of-mouth marketing on steroids!
2. Give Your Website a Holiday Makeover
Give your website a festive makeover!
- Add Holiday-Themed Images and Banners: Create a visually appealing website that captures the holiday spirit.
- Highlight Holiday Promotions: Feature any special offers, discounts, or holiday-themed packages you’re offering.
- Update Your Homepage: Add a holiday message or banner to your homepage to greet visitors.
3. Learn What Holiday Shoppers Are Searching For
Think like your ideal client! What would they type into Google if they needed your services during the holidays?
- Brainstorm Holiday Keywords: For a lawyer, use “DUI lawyer holiday season.” For a construction company, try “winter home repairs.” For a clinic, consider “flu shots near me.”
- Use Google’s Free Keyword Planner. This tool shows how many people search for keywords in your area. It also suggests related terms.
- Check Out Your Local Competition: See what keywords your local competitors are targeting. Can you find any they’ve missed?
4. Make Your Website Easy to Understand and Festive
Your website is your 24/7 storefront. Make it welcoming, informative, and easy to navigate!
- Spruce Up Your Service Pages: Use those local keywords in your service descriptions, highlighting holiday-specific offers or promotions.
- Showcase Your Expertise: Use clear, high-quality images of your work, team, and location. This helps build trust and credibility.
5. Share Helpful Holiday-Themed Content
Become the go-to local expert in your field.
- Create Holiday-Themed Blog Posts or Articles: Share tips for staying safe during the holidays for lawyers. Provide winter home maintenance advice for construction companies. Offer suggestions for boosting immunity during flu season for clinics.
- Share Festive Greetings: Wish your community happy holidays on your blog or social media. Highlight any special offers or holiday hours.
6. Make Sure Your Website is Easy to Find Online
Don’t let technical glitches scare away potential clients!
- Speed Up Your Website: Optimize your images and make sure your pages load quickly.
- Make it Mobile-Friendly: Most people search on their phones. Ensure your website looks good and works well on all devices.
7. Promote your Business: Spread the Word About Your Business
Promote your business everywhere you can!
- Get Social: Run holiday-themed contests and share festive greetings on social media.
- Send Holiday Emails: Create an email campaign with special offers and holiday greetings for your existing clients.
- Engage with Your Community: Participate in local holiday events or sponsor a local charity.
Add-on: Think Beyond the Major Holiday Celebrations
Include the “long tail” searches! Optimize for related events and themes throughout the season.
- Target Micro-Moments: Capture those “near me” searches and last-minute needs.
- Extend Your Reach: Think about New Year’s resolutions or post-holiday needs.
Boost Your Holiday Client Base with Boostability
By following these steps, you’ll be well on your way to a successful holiday season.
Need a little extra help? Boostability is here to support you every step of the way. Our SEO experts can take care of everything.
We handle keyword research and content creation so you can focus on what you do best: serving your clients. Contact us today for a free consultation.
