Google’s New Possum & Penguin Updates

google-possum-penguin-update

Google Releases Possum In Penguin’s Clothing September 1st Update – “Possum” Although there is little the industry knows about his update, many believe it heavily impacted local businesses. Here is what we know: The update occurred over a series of 3 days as opposed to a single day. It started on the 1st and ended on…

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Can A Storefront Business Rank Outside Its Physical Location?

Can A Storefront Business Rank Outside Its Physical Location?

As a local digital marketer, I get a lot of questions from businesses on how to expand their reach across the web. How can they increase their traffic to their store to increase overall business success? For many storefront businesses like dentists, doctors, grocery stores, etc. they (like you) have already reached success in their…

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Google Updates Local Pack View

Google Local Pack Update

As some of you may have noticed, Google has made yet another update to their local listings. For a long time searchers relied on Local packs that showed up to 7 listings for a given keyword. Google has been testing a new format over the last couple months and has finally launched this new design…

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How To Respond To Google’s Latest Warning – “Googlebot Cannot Access Your Javascript and CSS Files”

How To Respond To Google's Latest Warning - "Googlebot Cannot Access Your Javascript and CSS Files"

You may have noticed an increase in messages from Google Search Console stating that the Googlebot cannot access CSS and JS files for a given URL. The message is a result of Google’s recent initiative to provide greater transparency in search ranking factors.  The message has sparked several warnings throughout website’s Search Console platforms.  While…

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Google’s Panda 4.2 Update – Discrete or Boring?

Google's Panda 4.2 Update - Discrete or Boring?

Boostability has an extensive database running numbers on over 17,500 accounts to help determine even the slightest change that may occur to website rankings.  In fact, we can detect a Google algorithm change before Google’s official announcements.  That is, until now.  As part of Google’s goal to be more transparent with their customers, Google has…

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Onsite Blogging Affects Keyword Rankings

Blogging Affects Keyword Rankings

As digital marketers, we have long since theorized the value of onsite blogging as an SEO ranking factor. Coming to such a theory was easy as Google has made such a big emphasis on content. It also helped that Google liked fresh content as well.  For many local businesses, the way to add content and…

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Google Webmaster Tools | The Booster Seat Season 2 Episode 10

Update: Google Webmaster Tools (GWT) has been rebranded to Google Search Console. Tweet This The Booster Seat Season 2, Episode 10 The Top 5 Reasons to Use Google Webmaster Tools Hey there Boosters, I’m Andrew Eagar and welcome to another edition of the booster seat. Today, I would like to discuss the top 5 reasons…

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Onsite Blogging Tips | The Booster Seat Season 2 Episode 9

Join in the conversation on Twitter by sending your comments and questions with hashtag #TheBoosterSeat. Tweet This The Booster Seat Season 2, Episode 9 Hey there, Boosters! I’m Andrew Eagar and welcome to another edition of the Booster Seat. Today I want to discuss the top thing you need to know before you do Onsite…

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