Posts by cazbevan
The State of Marketing: Halfway Through 2018
With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently. Take a look at these different predictions of where we thought we would be versus where we are today in online marketing. Earlier, we made some predictions about where we thought…
Read MoreIs a Chatbot Beneficial for My Business?
This is a great question we were asked in our most recent webinar. Before you begin integrating chatbots into your website and social media pages, you need to decide if a chatbot is really what you need. Plus, you’ll want to decide what level of integration is going to be most valuable for your business.…
Read MoreCreate A Holiday Remarketing Campaign
Last year, the holiday season was said to be worth $3.19 Trillion overall – from Halloween to New Year’s Day. Of that, predicted spend for gifts purchased in the United States alone was $830 Billion (2016). This year, Deloitte predicts the holiday shopping trend will grow to over $1 Trillion throughout the US! That’s a…
Read MoreFacebook Adds ‘Donate Now’ to 360 Video to Boost Non-Profits
People often look at virtual reality as a “Gamer’s Only” club. However, newcomers and enthusiasts will quickly find that the non-profit space is taking VR into their own hands. To aid nonprofits, Facebook is bringing its Donate Button and Scheduled Live features over to its live 360 video service. Naturally Facebook hopes to drive 360…
Read MoreThe State of VR and the Challenge for Marketers
By next year, Google will own 80% of the search market. As the world moves forward in technology, search terms will fall in line with voice commands and the way we view the internet is up to the imagination. From wearables – watches, glasses, contacts, and armbands – to holograms, we can only assume the…
Read MoreCongratulate Snapchat and Pinterest on the birth of the new Instagram
Great news! Instagram is currently testing shoppable posts with a small group of iPhone users in key areas of the U.S. market. Currently, the test features an image with up to five products. By tapping the image, a small window will pop up with limited information about each product. Similar to tapping an image with…
Read MoreFacebook Ads Continue to Play a Greater Role in Online Marketing
Facebook relies on ads to bring in revenue and keep the social media platform free for its more than 1 billion users. The latest stats on Facebook ad spending show the strategy is working. Plus, increasing engagement for ads, along with an update for ad placements, is all good news for marketers. Increase in Facebook…
Read MoreBenchmarking & Backdating: Coming Up With a New Blog Content Strategy
How’s your blog performing? Do you have a strategy in place that is helping you develop awesome topics each week which are really driving engagement with your audience? Or, are you like most of the millions of bloggers, who struggle to continuously come up with fresh and engaging content? The key to having a successful…
Read MoreHow Digital Nomads Can Help Grow Your Small Business
The business world has dramatically changed over the last several years. Only a decade ago business were using flyers, newspapers and other print material as their primary source to generate leads and customers. Today SEO, social media, email marketing and other online mediums have taken their place. However, it’s not only marketing that’s going digital,…
Read MoreWhy Organic Social Media Followers Are Better Than Paid
Businesses face numerous decisions every day regarding the best ways to build their online presence, structure their social media strategy, and engage with customers online. Organizations new to social media worry that a lack of social media followers will undermine their credibility, deter others from following their account, and generally make them look foolish. Even…
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