Posts by cazbevan
Hire An Online Jedi Master and Not A Useless Wookiee
How great would it be for your business to have their own Jedi Master? Why do I even ask? Obviously it would be totally awesome to have Yoda as part of your business! We can call it the New Go Green initiative. The marketing department will have a hay day with it, and HR…
Read MoreFacebook Creates The “Lead Ad”
A few months ago Facebook began testing improvements to their Lead Ads. These improvements are now available to any business advertising on Facebook, effectively simplifying the collection of potential customers based on a set of customizable parameters. What is a Lead Ad? Basically, a Lead Ad provides a simple way for users to complete forms…
Read MoreHow Matthew McConaughey Reinvented His Career with the Help of Social Media
Unless you’re living under a rock, I’m sure it comes as no surprise to hear that Matthew McConaughey continues to sweep at award ceremonies. In the last few years, he’s won (or been a favorite to win) just about every professional version of the “Most Likely To Succeed” and “Best Man On Campus” titles of college days. But have you given…
Read MoreAre You Talking to Me? Understanding Social Media Demographics
Deciding your audience is an important part of any social media profile or campaign, but knowing your audience comes long before that. Knowing your audience is the only way to answer those burning questions you have as a small business owner: Where do I start? What social media sites do I need? Do I really…
Read MoreStop Calling Me! Changing The Way We Sell To And Support New Prospects
Social Media Marketing has proven itself at the front line to the trenches of customer service. By allowing a customer to click, call, chat, or email you their questions, you’re proving that you’re open to all types of communication and available for immediate answers! Herein lies one of my greatest pet peeves of all time…
Read MoreDon’t Miss These Top Holiday Marketing Campaigns
Consider the holidays a ramp up to Super Bowl season as several big-name companies compete for the most memorable holiday commercials and active holiday marketing campaigns. Who can forget last year’s KMart Jing Bells commercial or the annual march of Clydesdale horses romping through the snow? These commercials go down in holiday marketing history, right…
Read MoreThese Holiday Statistics Might Surprise You [Infographic]
2014 Holiday Shopping Statistics Overall, commerce is predicted to grow 16.6% this holiday Tweet This 23.7% of this year’s total retail sales will be ecommerce driven in the USTweet This 33% of holiday sales this year will happen on a Mobile deviceTweet This Almost 95% of shoppers are compelled to buy because of a saleTweet…
Read MoreWhy Now Is The Time To Start An Online Community For Your Business
It’s a party! Celebrate employees and open up the doors for better two-way communication by establishing a private, online community for your business. Businesses big and small can benefit from this digital playground. Have you been planning holiday parties for employees, or tentatively scheduling big events you hope to share in the new year? Where…
Read MoreThe Online Marketing Trifecta: Web, Content, & Social Media
Business owners peruse the internet, coming across web page after web page of regurgitated information boasting buzzwords like creative content and quality leads without any real explanation as to what these words mean to them, or better yet, how to buzz through these buzzwords with great success. As a small business owner interested in driving…
Read MoreThe Reality Behind Simplifying Your Social Media Strategy
Businesses of all sizes want to find a way to streamline the effort they put into social media. Why? There’s one simple reason. Regardless of your level of success, cutting costs through more effective time management is always a winning concept. I have worked with major corporations that move the brunt of their social media…
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