Posts by cmiller
Google’s Latest Algorithm Update & What It Means For Your Website
Google is constantly making changes to its algorithm, each of which is designed to improve search results. In a single year alone, Google makes between 500 and 600 updates to its algorithm. Many of these are minor, but occasionally there comes a more significant change. This month, Google confirmed that it had made an update…
Read MoreFebruary SEO and Social Update
January was a great month for Boostability. It was also very eventful for the SEO industry. This month I wanted to cover the general trend we are seeing around Google Algorithm changes. I will also cover the newest version of Google’s Search Console along with the usual key articles for SEO and social media. Overview…
Read MoreHow Local and Organic Rankings Work Together
This has been a pretty hot topic around the office lately. One big question that people ask is, “How do local (map) rankings help or affect organic rankings, and vice-versa?” It’s a great question. In general, they act independently. Local rankings take physical location into account as the key driver. Organic rankings, on the other hand,…
Read MoreHow Long Should I Be Doing SEO?
Business owners often ask this question when they really want to know what the return on their investment (ROI) will be. Will a long-term investment in SEO be worth the cost? The simple answer is that SEO should be a part of your marketing strategy for as long as you want your website to appear…
Read MoreHow to Know You Are Choosing the Right Keywords
The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors, including: competition, search volume, and business growth. On the one hand, you don’t want to target a keyword that is so competitive you’ll never rank for it. On the other…
Read MoreDecember 2017 SEO and Social Update
Here is the SEO and social update for last month: General Rank Trend Over November we had a wild ride when it came to rankings. There was a ton of volatility and shifting in our ranking data. Overall our trend was positive but we did experience some major fluctuations during the month. In reviewing our…
Read MoreGoogle Updates SEO Starter Guide
Google has officially updated its Search Engine Optimization Start Guide, a sign that SEO is far from dead. The revamp was announced on the Webmaster Central blog. This new guide builds on the previous document but also has a few additional sections. It is currently available in nine languages and another 16 will be coming…
Read MoreNovember 2017 SEO and Social Update
I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it is being actively tested and developed. Google also announced…
Read MoreOctober 2017 SEO Update
There’s a lot of good news for the month of September! For starters, it was yet another overall positive month for Boostability SEO performance, with 26/30 days of positive rank changes. For this month’s update, I want to discuss our general ranking trend for most keywords and give some context and detail to what we…
Read MoreSeptember 2017 Social and SEO Update
Welcome to the social and SEO update for the month! Keyword Rankings in August Overall, we had a very positive month for customers’ keyword rankings! To give you an example of our success, we had 27 of 31 days where we saw more positive ranking movement than negative ranking movement. During the month of August,…
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