Posts by Jordan Colton

For years there has been a big debate going on in the SEO world if having proper HTML code is going to increase your rankings or not. Both sides have valid points, and it can be a debate that will continue for years to come.  I just wanted to gather and give you some data…

There is a lot of talk for those that are wanting to start an online campaign as to what is going to be the best option for their company and for their money. Is an organic search going to have a better ROI or is a paid search better? First off, I want to give…

Google is always striving to improve and create a better user experience for searchers around the world. It looks like in the near future we might have a new change that could make a pretty huge impact on SEO.  I am sure that you have seen some of the changes already in place with the…

Just about every day I use a wonderful service from Google called Google Alerts, that will send you a list of new content Google has crawled for any given subject or topic.  I try and get the latest trends and new articles that they have for the world of SEO.  Just this morning I was…

Like I had said in my last post, I wanted to go a little more in depth on how you choose keywords for your online campaign that will give you the best ROI with Search Engine Optimization. There can be a lot of instances where companies will promise you the world, and it is my…

A question that I believe a lot of local and small business owners ask themselves is “How does search work?”. When it comes to being found on a search engine, there are a lot of factors and equations that work together to pull up different search results. This video is a year old, but I…

I recently finished a book called Marketing in the Age of Google (2010), written by a former Google employee, Vanessa Fox.  What I want to do is give you a bit of my perspective on this book as an SEO’er, and let you know if it is worth your time to read it as a…