Posts by Jan Eliason

App Store Optimization, or ASO, is the process of improving the prominence of a mobile app in its respective app store: iTunes App Store for iOS devices and Google Play for Android devices. The better your app is optimized, the higher it will rank in the app store’s search results and the more visible it…

You have an app but no marketing budget. No worries. There are endless ways to advertise your app without breaking the bank. The only cost to you is your time and effort. Pitch to App Review Sites App review websites are plentiful on the Internet nowadays. Why not convince some of them to mention your…

A PPC landing page is the first page a visitor goes to after clicking on a paid ad. How can you increase your chances of converting that visitor into a lead or customer? Follow these absolute must-dos for your landing pages, and enjoy the results. MUST DO: Create Separate Landing Pages for Each Ad Group…

You have only 110 characters to convince someone to click on your PPC text ad versus your competitor’s. How are you going to accomplish this? Here are some top tips to help you with your goal of earning more clicks. The Anatomy of a Text Ad First, it is important to understand the elements that…