Posts by Jessica Walrack
Cutting Through the Noise: Why Twitter’s No-Duplicate Policy is A Blessing in Disguise
Are you struggling to reach your audience on social media and wondering what you can do? You’re not alone. Social media is now a difficult place to be seen and heard. So, what tactics should you use to break through and which should you skip? One approach making recent news is the practice of repetitive…
Read MoreShould You Write for LinkedIn or Your Own Blog?
In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn more advantageous for a brand than publishing on its…
Read MoreWho Should Use LinkedIn Ad Campaigns?
While Facebook leads the social media world by a landslide, LinkedIn has its own unique benefits which carve out a place for it in the market. The platform focuses on business professionals, creating an audience that Facebook and other popular platforms can’t provide. If you’re wondering if you should be using LinkedIn to create a presence,…
Read MoreEverything You Should Know About Guest Blogging
If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging. Okay, it’s not that little. It’s actually a well-established strategy…
Read More8 Ways Multi-Location Businesses Can Diversify Local SEO Pages
Are you a local business that provides services to multiple locations? If so, then you already know how optimizing your website for SEO can be quite tricky. To improve local search results, most companies set up supplementary webpages for each location they serve. Unfortunately, the practice of creating multiple webpages for the same services in different locations…
Read MoreYour Look Inside: Facebook Ranking Factors
Is your business already on Facebook? If you answered yes then you are on the right track. With Facebook’s 1.6 billion person user base which spans around the world, not being on the platform is a disadvantage that most businesses just can’t afford (and wouldn’t want to miss anyways!). Furthermore, their ad platform is among…
Read MoreThe Mobile-Friendly Website Checklist
Implement a Mobile Friendly Configuration (Responsive Web Design, Dynamic Serving, or Separate URLs) No Blocked Files All Content Plays on Mobile All Redirects are Suited for Mobile Redirect any Mobile Only 404s No Annoying Interstitials Relevant Cross Links Fast Loading Correct Viewport Settings Adequate Font…
Read MoreHow To Make My Blog Work For My Business
Every business is unique in its own right and, similarly, every blog is unique, so there isn’t one perfect way to create, manage, and promote it. However, there are 4 basic parts of this process that all blogs have in common: Part 1: Starting your blog This part involves the complete set up of your blog…
Read MoreCreating an Effective Team Strategy for the New Year
You are probably consumed with all of the hoopla going on for the holiday season now, but, as managers, we mustn’t forget that the new year is right around the corner. Surely you want next year to be better than this year, no matter how good this year was, and you likely have improvements you…
Read MoreHow Blogging Helps Your Business
Most business owners want to grow their business. They want to continue to advance and see how far they can go. This involves acquiring new customers and driving repeat business from existing customers. The trick is, how do you spend the least amount of money possible while earning the highest possible return? Some savvy entrepreneurs…
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