Posts by Kristine Pratt
50th Anniversary of the Moon Landing—Why It’s Important to Keep Dreaming
From the time I was a little girl, I remember being fascinated with space. In 2nd grade, we studied the planets, the solar system, and all about the first moon landing. At that time, a comet appeared in the night sky, and we built model rockets that we launched during a fun night at my…
Read MoreSeeing Is Believing: Crafting a Visual Content Strategy
Consumers typically scan digital content, rather than read it start to finish. As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied by visual aides are more effective in those few seconds…
Read MoreThe Insider’s Guide to Small Business SEO
Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business SEO on a tighter budget. Here’s what they need to…
Read MoreBoostability Wins 2019 Comparably Award for Best CEO for Women
For the second time in a row, Boostability CEO Gavan Thorpe has won Comparably’s Best CEOs for Women Award. Comparably, a company culture and career monitoring website, gathers sentiment ratings based on several factors. These include compensation, a challenging work environment, getting valuable feedback, and other workplace metrics from employees who anonymously rated their places…
Read MoreThe Lowdown on Direct Response Marketing
Most business owners understand that marketing is how you get customers. The thing is, marketing comes in all shapes and sizes. It can be overwhelming to know which type fits your company the best. Instead of trying to shove a square peg into a round hole, think about your primary goals. For many small businesses,…
Read MoreHow Voice Search is Transforming SEO
Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time using a mobile device. An increasing number of people use voice search on their devices to find the products and…
Read MoreQuality Content Matters More Than Ever Before
As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online that informs and captures the reader’s interest. Google’s algorithm has…
Read MoreIt’s Not Just Google: Other Places You Should Consider Improving Your Rank
Google’s meteoric rise to internet supremacy is historic. However, as the World Wide Web continues to grow and evolve, this internet giant’s control is waning. If you have all your SEO eggs in the Google basket, you may be overlooking a significant marketing advantage. That search engine, although the largest, is not the only game…
Read MoreWhat the Avengers Can Teach Us About Digital Marketing Success
I’m going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and partly because of all the really good looking actors that…
Read MoreDon’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying…
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