Posts by Kristine Pratt
Search Sessions – Why Local Listings Management Still Matters
Getting your business listed consistently online can be considered one of top local search ranking factors, and is a critical marketing tool. Google My Business has gained importance at the expense of other variables. However, listings management remains a crucial local marketing tool. Greg Sterling, Uberall VP of Market Insights, walked us through findings from…
Read MoreThe Can’t Miss SEO Checklist for Web Developers
A good web developer cannot be understated. They’re crucial in building a website that is functional, easy to navigate, good design, and easy to update. And because every business needs a website in today’s world, plus websites need SEO to be found, these two things go hand in hand. But just because you’re excellent at…
Read MoreGoogle Releasing June 2021 Core Update
Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also coming this month. On June 2nd, Google tweeted about the update saying it would start to roll out today and…
Read MoreGoogle Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…
Read MoreWhat is the Google Product Reviews Update?
Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that simply summarizes a bunch of products.” Right now, only affecting English reviews, it emphasizes the importance of good product reviews…
Read MoreSearch Sessions – How to Prepare for Google’s Page Experience Update
This month’s Search Sessions was all about the upcoming Google Page Experience Update. And just this week, Google announced that we now have a little more time! The update was going to start rolling out in May, but now will come out in mid-June and roll out through August. This update will have a big…
Read MoreGoogle Delays Page Experience Update Rollout
After nearly a year of speculation around Google’s May 2020 algorithm updated dubbed the Page Experience Update, Google announced it will delay the rollout of the update for another month until June. In an announcement, Google Developers said that the Page Experience Update will begin to take effect in mid-June 2021 and take its full…
Read MoreGoogle Outlines How to Get Your Videos Ranking Online
Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video marketing has been rapidly climbing in popularity over the past several years. And it’s peaking even more in 2021 with…
Read MoreClutch Recognizes Boostability as Top-Performing SEO Firm
Lehi, UT – Boostability has been named as one of the top SEO companies in the country by Clutch in 2021. Since its founding in 2009, Boostability developed a proven method to help small businesses succeed online. Before Boostability, no one looked out for the small business, which are the heart of economies worldwide. We…
Read MoreBest Practice for Image SEO
Images are a crucial part of the internet. They can literally make or break the traffic to a web page. Just text on a page isn’t engaging. You need a visual element to keep your web page looking good and keeping people engaged to learn more. So it’s important to make sure you optimize your…
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