Posts by Kyle Southwick
Google My Business Checklist: 10 Things to Keep Updated
When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the Local Map Pack. These areas typically feature local listings – commonly referred to as Google My Business profiles. An optimized Google My Business ensures your profile is up-to-date on search engines. This article provides some…
Read MoreUser Experience and SEO: What You Should Know
This article was originally published in April 2022 but was updated on August 25th, 2022. Google considers many factors when ranking sites, such as link building, keywords, and high-quality content. Early on, marketers stuffed web pages with keywords (keyword stuffing) to rank well in SERPs. SEO is no longer this simple as Google continues to…
Read More5 Tips to Help You Define Your Target Audience
This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important. However, traffic that doesn’t include your target audience won’t result in leads or revenue. Now more than ever, it’s critical…
Read MoreDomain Authority: How to Check and Improve Your DA Score
Are you looking for ways to make your business appear on the first page of Google? Understanding the concepts of domain authority (DA) is the secret. Domain rating helps you understand how well your site competes in the search engine results. Websites with higher DA rank high on search engines, attracting more traffic and boosting…
Read MoreHow to Diagnose Google Traffic Drops and Fix Issues
Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in Google traffic. Some traffic drops are completely normal due to time of day/year, consumer trends, etc. In this article, we…
Read MoreWhat is Semantic SEO?
Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…
Read MoreProper SEO Time Frame Expectations
This article was originally published in October 2020 but was updated in July 2022. Many SEO firms will tell you that it takes 4 to 6 months to see results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at…
Read MoreA Guide to Google’s Featured Snippets and How to Land Them
This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page.…
Read MoreHow Much Should You Charge for Local SEO?
Search Engine Optimization (SEO) increases your business’s visibility on the internet. It involves working around Google’s search algorithm to improve your website’s ranking. Better ranking on the search results makes the business more visible to prospective customers, improving the chances for turnover. This article highlights how much professional local SEO costs and if it is…
Read MoreHow to Create and Implement an Effective SEO Keyword Strategy
This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can make all the difference. Recent research by the Content Marketing Institute found that web visitation is the most popular metric…
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