Posts by Laura Holton
How to Use LinkedIn to Find Marketing Partnerships & Contractors
Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet know you, rather than just allowing you to stay up…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MorePivot Marketing When Your Strategy Is Failing
When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that wants to grow or remain relevant. Pivot marketing applies not just to businesses but also to agencies providing marketing services.…
Read MoreWhat Is Partner Marketing & How Can I Use It to Grow My Business?
You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills of the other business, you’ll reach a wider audience and enhance your range of offerings. Partner marketing has been used…
Read MoreHow to Show Gratitude to Your Customers This Year
During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While giving thanks is on your mind, think of ways to…
Read MoreHow to Create Local Business Pages: Google, Yelp, Apple Maps, and Waze
Adding your brand to local business pages ensures that you show up on whatever map customers use to search for you. It also enhances your local SEO, especially if you start a campaign to gain more reviews. You may find that you’re already listed on some platforms. It’s worthwhile claiming these listings, as you’ll gain…
Read MoreWe Take Care Of Small Businesses [Video]
Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses by providing them with the services they need at prices they can afford. This is simply something that no one…
Read MoreTrick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins. This Halloween,…
Read MoreDon’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a great content strategy, you can ensure that your efforts are never wasted on ghouls but help you find users who will remain customers long after Halloween. 1. Lure Them Into…
Read MoreUsing Google Analytics: A Starter Guide
Your website is important to you and, naturally, you want it to succeed. When you’re operating a website, you need it to reach its full potential by achieving a goal—whether that be monetary, informational, or cathartic. Regardless of your site’s focus, there is no better way to measure its reach and growth than by monitoring…
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