Posts by Maggie Black
Nightmare Before Christmas Marketing Survival Guide
The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If you’re a small retailer, the holiday pre-season can feel like a diabolical plot. You might even feel like you are about to lose your mind! And we haven’t even talked…
Read MoreHow To Ask Your Customers For Good Reviews (And Actually Get Them)
When you’re in business, you know that your reputation matters — and that’s especially true these days of your online reputation. Leaving yourself open for customer reviews can be an anxiety-provoking feat, but the benefits of a few good reviews online are so worth the potential drawbacks. Why Online Reviews Are So Important Consumers are…
Read MoreSpeed Up Your Website (And Improve Your SEO And The UX At The Same Time)
What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your visitors bouncing to one of your competitors before your page even has a chance to load. On top of that,…
Read MoreSnapback: How Snapchat Re-writes The Rules For Marketing
It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing influencer, especially among Millennials. Now, Snapchat is the one…
Read MoreContent Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get out of the mindset that says “sell the product”…
Read MoreHow Today’s Consumers Find Your SMB
If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers — so you notice it when a new face comes in. How do you suppose that new person found you? Was he or she just passing by? Was it word of mouth? Did your ad on the…
Read MoreLink Building as Part of Your SEO Strategy
Link building is the practice of building connections with other websites to gain links back to your own website and is the basis on both how and why search engines were first created. While link building can be the most challenging aspect of SEO to manage, the use of links is timeless and remains one…
Read MoreHow to Build a Better Team in 2018
If you’re like most managers right now, you’ve got one eye on this year’s calendar and one eye on next year’s. Well, stop that. You’ll give yourself a headache. More than likely, underneath all of the holiday madness, everything is no doubt unfolding exactly as your team planned. You’ve learned the delicate art of delegation,…
Read MoreLumps of Coal: Negative Customer Reviews Are Gifts In Disguise
Traditionally, Santa Claus gave all little girls and boys a year-end review of their behavior. Good kids got stockings full of sweets and toys and bad kids got lumps of coal instead. Frankly, Santa was a little vague with those lumps of coal. Without a note giving some specific guidance, little Susie and Johnny had…
Read MoreLocal SEO Lessons From 2017
If there’s anything you already know about SEO is that it isn’t rocket science. Rocket science is probably easier — at least when it comes to predicting the results ahead of time. While you can’t stop working on your fundamental SEO strategies, you have to take a somewhat different approach to local SEO. Here’s what…
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