Posts by Mike Marsh
Websites With Ranking Snippets Are Only Featured on Page One
When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the top ten results of the SERP (search engine results page). Getting into the top three results was even better. This was getting harder to do in an increasingly competitive market. Then…
Read MoreWhat is BERT—Do I Need to Change My SEO Strategy?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing landscape. The largest of Google’s 2019 updates was the…
Read MoreHow Amazon Is Changing the Search Engine Game
Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel that shift. Competitors think of them as monopolies and loyal customers as top-notch service providers. If asked to name their…
Read MoreWhat are Longtail Keywords?
Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience can’t discover what you sell, they can’t buy it. But…
Read MoreTitle Tags and Meta Descriptions: A Beginner’s Guide
This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining…
Read MoreIs Your Link Building Strategy Dead?
Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…
Read MoreWhat You Missed at MozCon 2019 | Day 3
The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As someone who works as the latter, the insights gained and actionable items were too many to count. We here at Boostability are dedicated to bringing you the best SEO focused…
Read MoreWhat You Missed at MozCon 2019 | Day 2
Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here’s a quick rundown of my notes. Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, &…
Read MoreWhat You Missed at MozCon 2019 | Day 1
If you didn’t have the chance to attend MozCon 2019 in Seattle, then you missed out on a wealth of knowledge. The conference covered every aspect of digital marketing with never a dull moment. I’m Mike Marsh, the SEO specialist for the Boostability marketing team, and I’m going to fill you in on what you…
Read MoreAll the Major Google Algorithm Updates and How They Impact Your Business
Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular basis. Why? Because a Google algorithm update can drastically affect your SEO in the blink of an eye. Before you get out the pitchforks, it’s important to note that Google…
Read More