What Is SEO and SEM?

what is seo and sem?

Have you ever wondered what is SEO and SEM? In this article we discuss what they are, how they are different, and why you need both. Read it today!

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What is Local Search & Why Does It Matter?

graphic of a local business in magnifying glass

Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? Weโ€™ll dive into this below and explain why this is a crucial opportunity for local businesses to capitalize on and how to speak to the key advantages that can help you land more local business deals…

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Does Website Traffic Affect SEO?

search bar within search engine

Many businesses want their website to rank highly on search results and that’s why they need to know whether website traffic will affect an SEO strategy. Studies show a correlation between high website traffic and high Google ranking. Google considers website traffic, among other factors, when ranking websites on search results. Search engine ranking results…

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Common SEO Terminology: What It Means and Why It Matters

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Whether you’re just getting started with SEO (search engine optimization) or you just want to know more about how this specific solution benefits you, you’re likely to read and hear dozens of industry terms. To help you feel more adept in the world of SEO, we’ll discuss some of the most commonly used SEO terms…

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What Makes an SEO-Friendly Landing Page?

Designer of digital web products. Detailed web prototyping proce

As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent your marketing campaigns from drowning in this chaotic landscape.ย  An SEO-friendly landing page keeps your visitors focused on one campaign to increase conversions. This standalone web page is different from…

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2021 SEO Recap and 2022 SEO Predictions

stacked cubes with seo 2021 written

2021 was an unpredictable and highly volatile year for SEO. Since the start of the year, we have seen significant algorithm updates (many of which are unconfirmed) on a weekly basis. It took many by surprise considering how frequent and impactful these updates have been throughout the year. So much so that a study by…

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