Posts by Philip Anderson
5 Ways To Cut The Bounce Rate On Your Business Website
The time somebody spends on your website influences your search engine page ranking. The bounce rate on your website measures the percentage of visitors who clicked away after they first landed on a page, and, in theory, if customers ‘click and go’, your content’s quality is questionable. As such, it’s always crucial to look for…
Read MoreHow to Harness the Power of Online Case Studies, Reviews and Testimonials
Online case studies, reviews and testimonials are now commonplace. Countless brands use examples of their customers’ positive experiences to help advertise and market their products and services, but the approach doesn’t always work. Internet customers are increasingly sophisticated. Where a positive review or endorsement may have once convinced somebody to press the ‘buy’ button, online…
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