10 Best White Label SEO Companies in 2024
Most agencies have a goal to scale their business and manage a growing book of business. Knowing which of the best white label SEO companies are viable partnership options is essential to help your agency expand!
In this article, we list the best white label SEO companies in the business, their strong suits, pricing and packages, and more. Let’s get started!
The Best White Label SEO Companies
- Boostability
- HigherVisibility
- Agency Platform
- The Hoth
- Semify
- BrightLocal
- SEO Reseller
- DashClicks
- LinkGraph
- Victorious
What is a White Label SEO Company?
A white label SEO agency is a third-party contractor hired by an agency to help fulfill their SEO strategies and deliverables under their brand.
White label SEO companies operate behind a curtain and act as an extension of the hiring agency’s team. White label marketing is a common practice that most businesses pursue for various reasons, such as:
- A business doesn’t have expertise in a specific service.
- A business is entering into a new market and wants to reduce the associated risks and costs.
- A business lacks the bandwidth or resources to meet client demands.
- White labeling can be a more cost-effective solution to hiring an in-house team.
What Services Do the Best White Label SEO Companies Offer?
The best white label SEO companies typically deliver full-service SEO campaigns that address various needs depending on the website in question. This includes:
- White label local SEO services
- White label national SEO services
- Technical SEO services
- White label link building services
- White label SEO content services
- Keyword research
- On-Page SEO
- Off-Page SEO
- Competitor analysis
- And more!
What are the 10 Best White Label SEO Companies in 2024?
The following companies are rated among the best for their white label SEO services. Some may offer additional marketing services, but it’s important to note that they primarily focus on SEO:
1. Boostability
Founded in 2009, Boostability is one of the leading global white label SEO companies with partnering agencies located around the world. Boostability’s headquarters are located in Lehi, Utah while also having a European office based in Berlin, Germany.
Boostability provides full-service SEO packages delivered by experienced teams of specialists and Customer Success Representatives. This includes link building and off-site SEO, content creation, optimizing web pages for on-page SEO, and more.
Partnering agencies also have access to our proprietary software and reporting dashboard for full transparency into the campaign every step of the way — progress and status updates, submitting deliverables, and keyword performance tracking and campaign reporting.
Each partner also has access to free educational material to learn more about SEO and convey the value and ROI more effectively to their clients. In addition to that, we also offer sales support to each partner in which a member of our Sales team joins a live sales call and guides you into getting a successful sale.
Pricing: Boostability has set up differing SEO reseller plans for partnering agencies based on varying factors—target market types, number of locations, and industry competition levels. SEO is not a one-size-fits-all and Boostability does not take that approach.
Agencies are encouraged to speak with a team member regarding their needs and expectations to create the best possible plan for their managed websites and clients, helping them reach their goals as quickly as possible.
Interested in selling SEO? Learn how to become a successful SEO reseller with this step-by-step guide written by the experts!
2. HigherVisibility
HigherVisibility is based in Memphis, Tennessee, and was founded in 2009. In addition to SEO, they also offer a variety of other digital marketing products (e.g., SEO, PPC, website development, etc.). They look for web design agencies or business consultants with an established base of business clients needing search engine marketing services.
Pricing: HigherVisibility does not have its prices posted on its website. This can reflect that they might be more expensive than other white label SEO companies. However, it could be a situation where more details and information are needed to design a campaign and price point that will generate results most efficiently and effectively. To learn more about prices, you will need to contact them directly.
3. Agency Platform
Agency Platform started in 2003 with the purpose of helping online marketing companies grow through digital marketing services. They have offices in New York and another in Lee’s Summit, Minnesota. Agency Platform offers a variety of white label services including SEO, PPC, social media optimization, and web design optimizations.
They offer a free 15-day trial to test their services before fully committing. With this in mind, they offer different membership packages and it’s important for your agency to consider the best option. The more expensive the package, the more services that come with it.
Pricing: Agency Platform offers four packages priced at various ranges depending on whether it’s a monthly or annual subscription. For annual subscriptions, packages start at $600 a year and go up to $6,000 a year. With monthly subscriptions, those same packages start at $50 and go up to $500 a month.
4. The HOTH
Started in 2010, The HOTH is an SEO company based in St. Petersburg, FL. They help businesses directly with SEO, PPC, reputation management, and content marketing services. When it comes to white labeling, they offer SEO services. The Hoth offers various packages with different SEO services included in each one allowing you to choose based on what applies best to your clients.
When it comes to them offering content creation services, be aware that they often outsource their content creation to a team of freelance ghostwriters. This can sometimes result in the quality of content varying significantly from order to order.
The HOTH also offers a bulk buyers bonus to customers who regularly purchase in bulk. The more credits you earn, the more it can be used towards any of The HOTH’s services and can bring in larger margins for your agency when you resell their products.
Pricing: They do not list specific price points or packages for their white label SEO partnerships. However, their managed SEO services start at $500 a month and can increase from there depending on the business goals, industry competition levels, and much more.
5. Semify
Semify, previously known as HubShout, is located in Drive Rochester, NY. They introduced their reseller program back in 2008 and their focus is mainly on outsourcing SEO services. With Semify’s reseller program, their US-based team provides analysis, content creation, and link building services for you to sell to your customers. Semify acts as an extension of your team and preserves your brand identity to help maximize client SEO results and grow your agency simultaneously.
Pricing: Semify prides itself on offering low package prices comparable to off-shore companies. However, their team is located exclusively in the United States. Monthly packages start at $294 and can go as high as $744 a month. Take a look at everything that’s included in each price point.
6. BrightLocal
BrightLocal made its debut in 2009 and has headquarters currently based in Brighton, UK. Along with additional offices in Houston, TX, Riverside, CA, and Kyiv, Ukraine. They have established themselves as a leader in citation building, a key strategy for local SEO campaigns. Used by many businesses and agencies alike, this service is direct to consumer, not a white label service.
While BrightLocal does not offer the exact SEO services like the rest of the companies featured in this article, it does offer white label local SEO tools. This includes creating reports, pitches, and prospects. BrightLocal offers a 14-day free trial to see if white labeling with their SEO reports is the right fit for your agency.
Pricing: BrightLocal offers annual or monthly subscriptions. Their white label tools are bundled into four packages ranging from $29 to $79 a month. For reviews only, there is a package starting at $8 a month. Enterprise businesses that need more resources, tools, and deliverables are encouraged to speak with a BrightLocal team member to discuss custom packages that are tailored to their unique needs.
7. SEO Reseller
Based in San Francisco, CA, SEO Reseller is an SEO company that delivers both direct-to-consumer and SEO services and white label SEO to agencies and businesses. They also deliver services to specific industries, including law firms, healthcare, restaurants and hospitality, and home services.
Rated as one of the best white label SEO companies for keyword research, competitor analysis, site audits, content creation, link building, and more. Along with white label SEO, they also offer white label PPC, white label reputation management, and white label web design.
Pricing: They do not list specific price points for their white label services. However, they do mention three SEO Wholesaler white label offerings (packages) and what is included in each one. For reference, their direct SEO packages range from $899 a month to $1,499 a month.
8. DashClicks
Founded in 2009, DashClicks is both a digital marketing agency and a software company for small businesses. Several years later, they added white label fulfillment into their product offerings. Headquartered in Fort Lauderdale, Florida, DashClicks assigns each business that partners with them a dedicated project manager, certified SEO analysts, and SEO experts to help achieve quality traffic and high rankings.
DashClicks offers more robust services than the other white label SEO companies reviewed in this article. Its offerings include white label listings, white label content, white label social posts, white label Google ads, and white label Facebook ads.
Pricing: Starts at $199 a month and is split up into five plans: Basic, Pro, Plus, Premium, and Platinum. If your website has between 1-10 pages, DashClicks recommends opting into the Pro plan. For Websites with 11-20 pages, the Plus plan is recommended. 21-30 page websites are recommended for the Premium plan, and websites with more than 30 pages experience the best results with the Platinum plan.
You will need to contact DashClicks for specific price points for each of those plans.
9. LinkGraph
LinkGraph was founded in 2017, and is located in New York, New York. They provide direct and white-labeled search engine optimization services and SEO software for leading brands to help them crush their growth and revenue goals — from small businesses to leading enterprise-level organizations.
LinkGraph allows businesses to create custom orders with à la carte services, such as HARO link building, microsite creation, content strategy creation, individual blog posts, and much more. It also delivers paid media management, local search, and reputation management. LinkGraph also has an industry focus on enterprise SEO, ecommerce SEO, SaaS SEO, and small business SEO.
Pricing: LinkGraph offers products as low as $250 a month but managed SEO packages range between $2,500 to $10,000 a month, but can also request a custom quote.
10. Victorious
Founded in 2012, Victorious offers several white label SEO services, including keyword research, SEO audits, link building, and SEO writing. Victorious takes a data-driven approach and places a strong emphasis on planning and executing “ROI-obsessed campaigns”. They are headquartered in San Francisco, CA, but can deliver local, national, and international campaigns. Some of their specified industry verticals include Ecommerce, SaaS, Travel, Real Estate, and even Cannabis.
Pricing: Victorious does not specify pricing information on their website. It’s encouraged to contact their team directly to better assist you in creating a campaign that will address all of your business needs and grow ROI.
What is the Benefit of Working with White Label SEO Companies?
Cost-Saving
There are many benefits that can come from partnering with the best white label SEO companies, but one of the biggest benefits is the cost-effective options that are possible with it. It can be more affordable than meets the eye, and it all depends on your agency’s needs and demands.
Time-Saving
Another benefit is the ability to save time when someone else is able to handle your SEO. When the white label company can handle your SEO, it allows your agency to focus on other necessary and pressing matters including the areas that your company specializes in.
Recurring Revenue
SEO is one of the most sustainable marketing solutions available. While it can take several months or longer to see results, it generates recurring revenue over the long run as SEO is an ongoing strategy (not a one-time project).
Learn more about all of the benefits of white label SEO marketing here!
Choosing Boostability as Your White Label SEO Partner
All the companies listed here are rated as the best white label SEO companies, and each has something to offer your agency or business. At Boostability, we are among the global leading white label SEO companies for small to medium-sized agencies.
LaunchPad, Boostability’s proprietary technology platform, powers a platform built for scale, affordability, and value. Tracking over 2.3 million keywords per month, Boostability makes decisions based on millions of bits of data, enabling us to get 86% of our customers on the 1st page of Google in 6-9 months.
We know SEO and we’re here to help your agency succeed by helping your customers succeed. Learn more about our white label SEO services today to become one of our next successful partners!
