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End Of Year Review: How Our 2018 Marketing Predictions Measure Up

By Kristine Pratt / December 3, 2018

It’s that time of the year when we all look back and take stock of what we did with our 2018. It’s been a busy…

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How to measure legendary roi

How To Repurpose Content for Legendary ROI

By Kristine Pratt / November 9, 2018

One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at…

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9 Ways to Capitalize on Small Business Saturday

9 Ways to Capitalize on Small Business Saturday

By Kristine Pratt / November 2, 2018

Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are…

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4 Practical ways to use storytelling in your marketing

By Tanya Mayer / October 2, 2018

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a…

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Don’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience

Don’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience

By Laura Holton / October 1, 2018

Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a…

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Snapback: How Snapchat Re-writes The Rules For Marketing

Snapback: How Snapchat Re-writes The Rules For Marketing

By Maggie Black / September 10, 2018

It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of…

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Cutting Through the Noise: Why Twitter's No-Duplicate Policy is A Blessing in Disguise

Cutting Through the Noise: Why Twitter’s No-Duplicate Policy is A Blessing in Disguise

By Jessica Walrack / September 4, 2018

Are you struggling to reach your audience on social media and wondering what you can do? You’re not alone. Social media is now a difficult…

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Should You Write for LinkedIn or Your Own Blog?

Should You Write for LinkedIn or Your Own Blog?

By Jessica Walrack / August 24, 2018

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can…

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August SEO and Social Update

August 2018 SEO and Social Update

By cmiller / August 20, 2018

It’s that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance…

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The State of Marketing: Halfway Through 2018

The State of Marketing: Halfway Through 2018

By cazbevan / July 26, 2018

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take…

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