Posts Tagged ‘Boost Partner’
What is Anchor Text in SEO? Key Definitions and Why It Matters
When it comes to SEO, there are a lot of different moving parts. From web page optimization to link building, there are a lot of ways to help your website rank higher in search engine results pages (SERPs). However, one often overlooked factor is anchor text. In this blog post, we’ll discuss anchor text in…
Read MoreHow to Create New Revenue Streams For Your Business
Many, if not all businesses, need to quickly react to the ever-changing world we live in. Consumers change, and it’s important for your business to adapt to new trends. Many companies make the mistake of sticking to outdated business models that no longer work. However, most businesses want to grow and expand where possible. If…
Read More9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts
You may have heard that success, much like beauty, is in the eye of the beholder. But wouldn’t it be better to see that your hard work is paying off with some tangible measurements instead of hoping the eye of the beholder confirms it? Tracking SEO KPIs solves that dilemma. You can easily track a…
Read MoreHow the Boostability Partner Program Works
This article was originally published in June 2020. It has been updated to reflect additional information. Every day, we come to work with one goal in mind—help our partners and their small business customers succeed online. When Boostability was founded in 2009, only large companies could afford SEO. With an eye full of intelligent foresight,…
Read MoreGoogle Announces September 2022 Core Algorithm Update
On September 12th, 2022, Google announced a Core Algorithm Update. This update will roll out for the next two weeks. This core update is already picking up momentum and has caused widespread volatility. Here is Google’s official tweet they published about the core update: Today we released the September 2022 core update. We’ll update our…
Read MoreHow to Start Conversations about SEO
This article was first published on March 2nd, 2020, and was last updated August 2022. Starting a conversation with any stranger is a tough task. Business conversations are no exception. Once you’ve thrown digital marketing into the mix, especially SEO, it just seems to get even more difficult. Imagine you have a prospect in mind…
Read MoreGoogle Rolling Out Helpful Content Update
Google has recently started to roll out a new helpful content algorithm update. Google is rolling out this content update in an effort to help users see more original and helpful content that is written by people, for people, in search results. The update started on August 25th, 2022 and is expected to take two…
Read MoreUser Experience and SEO: What You Should Know
This article was originally published in April 2022 but was updated on August 25th, 2022. Google considers many factors when ranking sites, such as link building, keywords, and high-quality content. Early on, marketers stuffed web pages with keywords (keyword stuffing) to rank well in SERPs. SEO is no longer this simple as Google continues to…
Read MoreHow to Run a Holistic SEO Content Gap Analysis
If you’re serious about creating a bulletproof content marketing strategy, you need to conduct a content gap analysis. This allows you to identify areas that you might have missed in your content. This article will walk you through the importance of a content gap analysis and provide a step-by-step plan to perform one. What is…
Read More5 Tips to Help You Define Your Target Audience
This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important. However, traffic that doesn’t include your target audience won’t result in leads or revenue. Now more than ever, it’s critical…
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