Black Hat vs. White Hat vs. Gray Hat SEO

black hat SEO tools

Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a user’s search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Answers to queries comes in various forms such as pictures, videos, products, articles, etc. Because of this, websites need…

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Generating Higher Conversion Rates and More Sales Through Websites

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Conversion rate optimization refers to the process of analyzing user behavior on your website and finding ways to improve the user experience to get users to take a particular action and improve your conversion rates. While many businesses will be familiar with the concept of conversion rate optimization, it’s a whole another story when it…

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What Does It Take to Have an SEO Ready Website?

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Did you know that there’s approximately 1.2 billion websites out there on the internet? Yes, that’s billion with a B. And I’m not calling these individual web pages. That’s an even higher number. I’m talking just a website with all its pages and data included. That is a lot of information. A lot of products…

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How Do I Optimize Google My Business for Franchises?

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With the age of convenience and online acceleration in 2020, it is important you have an online presence to set your small business up for success. Customers are going online before making their purchase and are often using search engines like Google to help them find products and services.  If you’re an owner of a…

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5 Steps to Making Live Videos That Further Your Branding

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As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to start a friendly, face-to-face conversation with audiences. Among the different types of content, a live streaming session is one of…

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COVID Changes Up How We Shop

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As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses run and grow. Commerce is the interaction between businesses and their customers and we’re all entering into a new era…

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What’s the Best Website Platform for SEO?

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If you’re just starting your business or creating a business website, you might feel a little overwhelmed about all the choices. Just typing in website services on Google gives you hundreds of options to choose from. Most digital marketing agencies will offer to build or host your website for you. Even Boostability can do it…

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Small Business Marketing Tips for 2021

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Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, it is vital for small businesses to keep up with the latest marketing trends. Otherwise, they…

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Resources to Boost Up Your Small Business Saturday

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Small Business Saturday is filled with cheer and excitement for businesses of all sizes. The approaching holiday season has so many of us planning our marketing strategies on how to end the year with a high note with building a successful online presence. Small businesses in particular. Since helping small businesses are our passion here…

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