How to Make Flawless Testimonial Videos That Help You Sell

Social media influencer or food blogger creating digital marketing content by filming video inside small business restaurant

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you. Thatโ€™s why testimonial videos are one of the best tools you have to drive sales up! When prospects are trying…

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Learn Digital With Google – Helping SMBs During COVID

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In an ever changing digital environment, it can be difficult to learn or update yourself on whatโ€™s currently in use or common. Thereโ€™s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves…

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Search Sessions | Getting More with Google Ads

Search Sessions 16 YouTube Thumbnail

At Boostability, we talk a lot about how to help our small business customers succeed online with a strong SEO strategy. In this weekโ€™s Search Sessions, our guest Clayton Hunter, a manager for the Google Customer Solutions sales team, discussed SEO and PPC/ a paid search strategy. The two work incredibly well together to build…

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Long-Tail Vs. Short-Tail Keywords: Whatโ€™s the Difference?

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Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche.ย  In order to differentiate your business from the competition and show customers that they want what you have to offer, you have to niche down in some way. That could…

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14 Ways to Boost Landing Page Conversions with Visuals

ways-to-boost-landing-page-conversions-with-visuals

No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions, there would be no earnings, and subsequently, no website. Today, weโ€™re looking at ways to boost your landing page conversions with the help of one simple website element: visuals. Letโ€™s…

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What You Need To Know about Making a Good Small Business Blog

what-you-need-to-know-about-making-a-good-small-business-blog

Small businesses engage in a dynamic and growing setting within the boundaries of technology and consumer needs. It can be tricky to know what helps make a significant impact in a small businesses marketing strategy and what attracts people to a business. There will never be a single golden answer that solves these obstacles. But…

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Google Core Web Vitals Update โ€“ What You Need To Know

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Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. On May 5 2020, Google announced a new program from their Chromium team, called Web…

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How to Capitalize on Your Down Website Traffic from COVID

website traffic optimization

Iโ€™ve talked to many businesses during this unprecedented time. Thereโ€™s one common thread for all of them. Theyโ€™ve seen a tremendous decrease in business in the past few months. Thereโ€™s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations.ย  With limited interactions, that means limited business. It has meant less overall…

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