Posts Tagged ‘Boost Websites’
Do I Want More Website Leads or More Traffic?
Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through the door. But which one is better? Let’s go through the list and talk about how to maximize reach in…
Read MoreHow to Choose the Right Images for Your Site
In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and friends. Or during the quarantine, how many of us have taken a million photos of our pets or our kids. Believe it or not, but that’s the kind of effort…
Read MoreKey Metrics To Track To Determine If Your Website Is Successful
The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show that when buying in-store, 82% of smartphone owners research on their devices. With so much riding on your online presence, you need to optimize your site. How can you tell…
Read MoreCommon Website Header Requests and Why You Should Avoid Them
As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or more to the website header. Several of these requests don’t help achieve the company’s goals and could hamper a website’s conversion potential. Here are several of the common requests our…
Read More7 Types of Videos to Enhance Your Landing Pages
There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I mean every. The right piece can jump-start sales and conversion rates like no other type of content, making it a no-brainer tool that most brands should leverage. Plenty of them already…
Read MoreHow Reputation Management Keeps Small Businesses Ahead of the Competition
The age-old adage of “Good things come in small packages” can seem incredibly trite to the average small business. The term itself seems to suggest a lack of something. To be fair, having a smaller budget, less available time, or a bare-bones staff (or a combination, or all three) can seem hurdles too high to…
Read More11 Things Every Web Designer Needs to Know About People
I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no further introduction, here are my takeaways. #4 –…
Read MoreYou Ain’t Got No Alibi: How to Fix Your Ugly Website
A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results. The best web design is easy to navigate and has…
Read MoreWebsite Design Affects SEO. Here’s How.
When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does, it may not seem to make logical sense. After all, isn’t website SEO mostly about keywords? What could web design and SEO possibly have in common? How can they affect each other? Business owners who…
Read MoreHow to Simplify Content Marketing for Small Businesses
Marketing agencies and partners work hard to offer services to their clients, but doing it all yourself can seem a daunting task. You may dream of the day when you can hire employees for content writing, recruiting and other functions within your company. Instead, save money by taking advantage of the gig economy. Hiring writers…
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