What is Semantic SEO?

Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…

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What is Semantic SEO?

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Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…

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A Guide to Google’s Featured Snippets and How to Land Them

featured snippets

This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Googleโ€™s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page.…

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How to Create and Implement an Effective SEO Keyword Strategy

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This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can make all the difference. Recent research by the Content Marketing Institute found that web visitation is the most popular metric…

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Content Marketing Trends To Watch Out For In 2022

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The digital marketing landscape has witnessed a variety of changes and new trends in the last couple of years. With the arrival of the pandemic and shutting down of markets and outdoor life in general, the digital landscape gained more prominence and became an inseparable part of lives all around the world. The increased dependence…

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Ecommerce Link Building

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5 Most Effective Link Building Tactics to Boost Your ECommerce Rankings Link building is a critical part of ecommerce SEO because Google counts links as votes from other websites. Thatโ€™s why links are a core ranking factor in Googleโ€™s search algorithm.ย  Each time your ecommerce site earns a quality link (relevant and from an authoritative…

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