Posts Tagged ‘local search’
Search Sessions | Protect Local: Evolving Your Business for Today and Tomorrow
COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one in five of the US’s 30 million small businesses say they could close permanently in the next two months because of the coronavirus pandemic, retail being hit harder than most…
Read MoreHow to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use it to research products and services on their mobile…
Read MoreGoogle My Business Posts: Are They Valuable to Searchers?
It goes without saying that few platforms have the impact on business discoverability that Google does. From Google Maps results to organic search traffic, the success of countless companies hinges on the customers that come from the Google ecosystem. Google My Business Posts enable businesses to share dynamic content like upcoming events, GIFs, and videos.…
Read MoreThe Worst Industries for SEO (and How to Make Them Work)
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We’ve found client types that may seem tricky to tackle, as…
Read MoreHow Can I Get My Business to Show Up in Local Search Results?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. Before local search developed, small and local businesses had an extremely tough time trying to outrank major brands. As most small businesses work with limited marketing…
Read MoreTop Stats for Local Search
Local search refers to any online search that includes a location. Consumers use this primarily when they are looking for products and services near them. Which makes sense as most of their results are showing them places within 1-10 miles of their location. Searching based on location allows consumers to weigh their market choices on…
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