Offer Treats, Not Tricks, With These Halloween Marketing Ideas

Woman holding a jack o' lantern.

Halloween might not be the first holiday you associate with shopping, but the $9.1 billion spent on the occasion might give you pause. Forbes reports that consumers only spend about $2.7 billion on candy. Want to get in on the fun and profits? Even if your business doesnโ€™t seem geared towards the spooky fun of…

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