5 Tips to Help You Define Your Target Audience

how to define your target audience

This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important. However, traffic that doesnโ€™t include your target audience wonโ€™t result in leads or revenue. Now more than ever, it’s critical…

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5 SEO-Friendly Content Examples and Resources You Should Implement

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This article was first published on April 20th, 2017, and was last updated August 2022. How can you increase your domain authority and relevance through the power of great content? Which brands are making search work for them with strategic content? Here are some examples of great content resources that are both user-friendly and primed…

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How Often Is Google Crawling My Website?

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This article was originally published in December 2018 but was last updated August 10th, 2022. Ranking on search engines isnโ€™t an exact science. The algorithm that determines website ranking relies on hundreds of elements. Google Search uses bots to seek out information on websites. Professionals refer to this as โ€œcrawling.โ€ Crawling is how the search…

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How Content Consolidation Helps Improve Your SEO Performance

content consolidation seo

Have you been generating content for your brand for several years? If yes, you could have duplicate content about the exact same subject. Content consolidation SEO is the key to success for this type of issue. It seeks to merge several content pieces targeting the same keywords for the same intent. This prevents similar keywords…

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Domain Authority: How to Check and Improve Your DA Score

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Are you looking for ways to make your business appear on the first page of Google? Understanding the concepts of domain authority (DA) is the secret. Domain rating helps you understand how well your site competes in the search engine results. Websites with higher DA rank high on search engines, attracting more traffic and boosting…

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How to Diagnose Google Traffic Drops and Fix Issues

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Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in Google traffic. Some traffic drops are completely normal due to time of day/year, consumer trends, etc. In this article, we…

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What is Semantic SEO?

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Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…

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What is Semantic SEO?

Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…

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Proper SEO Time Frame Expectations

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This article was originally published in October 2020 but was updated in July 2022. Many SEO firms will tell you that it takes 4 to 6 months to see results. Thatโ€™s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results youโ€™re getting at…

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A Guide to Google’s Featured Snippets and How to Land Them

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This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Googleโ€™s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page.…

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