Strengthening Your Business Plans for Small Business Saturday

By Brisette Pena | October 19, 2021
Full length young confident fun man 20s barista bartender barman employee in black apron white t-shirt work in coffee shop walk go isolated on orange background studio. Small business startup concept.

Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this holiday is to encourage customers to visit local small businesses, it can be difficult for shop owners to create events,…

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Preparing Your Small Business Saturday Marketing Strategy

By Kristine Pratt | August 19, 2021
Smiling young female woman 20s barista bartender barman employee in white t-shirt apron posing working on laptop pc computer looking aside isolated on yellow color wall background studio portrait.

Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…

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Dealing with Coronavirus: An SMB Marketer’s Guide

By Jake Baadsgaard | April 22, 2020
An SMB owner looks over his finances.

A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And it’s not going to stop soon. Even if you haven’t caught COVID-19, you’ve almost certainly been affected by it in…

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