Small Business Marketing Tips for 2021

Young happy businesswomen cooperating while using desktop PC in the office.

Surviving in the wildly competitive market of todayโ€™s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, it is vital for small businesses to keep up with the latest marketing trends. Otherwise, they…

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Learn Digital With Google – Helping SMBs During COVID

learn-digital-with-google-helping-SMBs-during-COVID

In an ever changing digital environment, it can be difficult to learn or update yourself on whatโ€™s currently in use or common. Thereโ€™s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves…

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How to Host Effective Webinars & Virtual Meetups

A woman watches a webinar on her laptop.

With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have also gone digital. Webinars and other virtual meetups are replacing town halls, forums, and conferences. Boostability is a big fan of webinars. We’ve been hosting them for years, and we’ve even launched a special series…

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Why Creating Actionable Content Should Be Your 2020 Goal

Coworkers create actionable content on a worktable.

It’s no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of their forecasts were centered on content creation. After working in…

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Closing Out 2019 on Top: A Boostability Webinar

On November 6, we shared a webinar about the most important digital marketing tools to utilize as the year comes to an end. Curtis Warren, Lead Acquisition Manager here at Boostability, shared a lot of tips for businesses who want to take advantage of the holiday shopping season. With 7 years of digital marketing experience,…

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Boostability Webinar on Featured Snippets

On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by Brady Amerson, who leads the implementation team in their Orem…

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Why Everyone Needs a Retention Mindset

having a retention mindset

Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this?   Retention Starts Early Most people donโ€™t think aboutย retentionย until they are about to…

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