SMX Presentation: Search Engine and Mobile Marketing in China

SMX Presentation - Making It Happen: Search & Social

Highlights:

  • This is truly China’s mobile internet era: there are 600 million smartphone users in China,and in 2014, 1 in 3 Chinese people bought a new smartphone.
  • Baidu is the #1 Chinese website and it has 680 million users and a search volume of 10 billion. Twitter bird icon
  • Baidu is dominant in mobile search, with 72% of the mobile search market share. Twitter bird icon
  • Baidu’s benefits include multisearch types, HD satellite map and 3D vector map, and abundant local service.
  • The concept is that it’s a mobile search platform not only for search, but for serving.
  • Not only does Baidu provide 95% accurate voice recognition and box computing, it is also working to solve major needs such as controlling the spread of infectious disease in real time, identifying crime suspects from 10 billion photos, and providing big data of the body.
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Kate Lyman

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  1. Caz* on June 25, 2015 at 11:52 pm

    The amount of information Baidu holds about their citizens is far beyond what any NSA knows about a US citizen. I think that’s kind of scary and fascinating all at once.

    • Jamison Michael Furr on June 26, 2015 at 3:37 pm

      I think I’m weird in the sense of how little I care about my personal privacy. I don’t know if I’ve met anyone that cares less about it than I do. I mean, I support that people who want their privacy should absolutely have it, but I personally just don’t care much about it.

      I don’t know, I guess I don’t have anything to hide so it doesn’t bother me. I’m always willing to give up my personal info for deals or app downloads and what not. If the government wants to tap into my phone lines or scan my pictures to find a criminal, I don’t really care. But like I said, I’m weird 🙂

      • Caz* on July 2, 2015 at 2:07 am

        I am very much the same way. I think what we can do with shared information is so much cooler than be staunch about it.

  2. David @ Digital Shifu on July 10, 2015 at 8:50 am

    A site’s ability to market itself via Mobile is key to success in China, it must integrate its cross-platform efforts to get success, this comes in the form of Mobile friendly sites, Mobile App (if applicable) and effective use of WeChat marketing. Merging these efforts is the best route to get success in China.

    • Jamison Michael Furr on July 10, 2015 at 1:31 pm

      Yes, I’ve heard WeChat is huge there. Good insight @daviddigitalshifu:disqus.

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