How to Talk to Your Clients About SEO Services

This article was first published on January 22nd, 2018, adn was last updated July 2022.

Here at Boostability, we pride ourselves on our many quality partnerships which allow us to service the active clients we have worldwide. For us, the size of an agency isn’t important. What kind of partners are we looking for? Organizations and agencies that service small and local businesses and are looking to provide effective SEO services to their clients.

From our experience, we have seen how many new or potential partners are apprehensive about how they might go about selling our services to their clients, and how they can retain those clients in the long-run.

Maybe you find yourself in that a-bit-apprehensive category. Maybe you are just seeking to improve your sales tactics and client relations. Either way, we are here to help! Let’s look at how you can bring up SEO services to your clients.

Why is it Important to Talk with Your Clients?

Communication is always key. When you decide to keep a schedule of talking with your clients, the more benefits come from it. Some benefits include having and building more trust in one another, understanding goals in a campaign more clearly, and being more up-to-date to resolve issues that appear when they happen. Take the time with your clients to schedule a recurring meeting to talk about what’s been happening, certain goals, and new updates in a client’s campaign. 

3 Basic Sales Points to Emphasize

We trust that you have made sales before. But, there are some unique aspects about what we do here at Boostability that will need to be communicated to your client:

1. It’s an On–going Process

Training salespeople to communicate the complexity and lasting impact of SEO and social media is difficult, since customers usually expect immediate returns. But, difficult does not mean impossible.

Be upfront about the timeframe of our services. Cleaning up a client’s website can be a shorter process. However, SEO and social media both require time and ongoing oversight. Without consistent oversight, you might miss changes in Google algorithms, new digital marketing tactics, or when your own campaign is underperforming. In the digital world, being listed on the first page of a SERP doesn’t guarantee you’ll still be there a month or even a week later. There is no one-time fix.

It’s important to note that their results will not always be immediate. The average time to an initial, substantial, positive SEO result can be around six months. In all cases, one or more metrics shifted in the first six months. Your clients can expect the same. Clients may be initially put off by the slow breach at the beginning of their campaigns.  The key is to communicate what their results will eventually be. The more you know their specific needs and goals before speaking with them, the easier you will be able to paint the picture for them.

2. Affordability

While many SMBs start out hoping they can handle their digital marketing on their own, it’s often not until after they have wasted time and money on training and poor results that they realize they need to invest in specialists. Boostability offers quality work at prices your small businesses can afford. Help your clients understand that investments at any price for any budget pays off.

Digital marketing spend will reach $146 billion by 2023. Much of that initial spending is lost because, except for the advertisements, the business paying for those advertisements has no web or social presence where ongoing engagement can be built. Even when an ad works, the site to which it directs the consumer must be engaging or they will see no ROI.

We find it is also important to explain the differences to clients between Search Engine Marketing, or SEM, which involves paying for search result listings, and SEO services. SEM can deliver traffic immediately because it is paid. But SEM is simply too expensive for small businesses to continue doing long-term, and it stops working as soon as the spending stops. With search engines, it could also end up losing quality when you pay for traffic. SEO, on the other hand, builds organic traffic to the site based on its content and the number of links pointing to the site content. In the end, focusing on SEO and social and web presence is the smarter financial choice for SMBs.

3. Access to Launchpad

Boostability has developed its own specialized technology we call Launchpad. Launchpad allows clients to keep track of what we are doing for them every step of the way. Emphasizing transparency lets customers know they won’t have to sit back and wonder where their money is going, as well as shows them they will be a part of the process.

Search Engine Optimization Services

Many of your clients may not understand the basics of SEO. While you can go into an in-depth explanation of how we will create their SEO strategy, you should help them understand why they need that strategy.

Because in order to stand out online and be found by the right customers they do, in fact, need SEO. For 61% of marketers, improving SEO and growing their organic presence is their top inbound marketing priority. Whether you’re being found locally or nationally, establishing an online presence is extremely important for a business to succeed.

Why is SEO Such a Priority?

If your client has a practical and decently-priced product or service, someone is going to be looking for it online. Users perform 63,000 search queries every second on Google! Before making a big purchase, 81% of shoppers research online. And 84% of Google users skip over the sponsored listing (SEM) and go straight to the organic results. Ranking organically will give your customers the greatest chance of finding you! We’ll use our technology to help build the client’s brand, add credibility to their business, enhance their other marketing efforts, and ultimately bring on new leads and sales.

Partnering with Boostability

Your sales team may need someone to help with all the technical explanations. Don’t fret; Boostability has a whole Sales Support team to help you along the way! That means, when your sales reps have someone on the phone or in person who is interested, all you have to do is conference us in and our team will help talk to your clients about what’s the right program and package for them, answer all their questions, and can even help pose a deal.

We’ll treat your clients like they are our own, which results in a trusted partnership and trusting clients. Ready to learn about how our SEO partner program works? Get in touch with a Partner Success Team member and check out how our white label SEO program works today!