SEO backlinks are links on other websites that point back to your site. Search engines see these backlinks like votes of trust, potentially boosting your website’s ranking in search results. The more high-quality backlinks you have, the better!

In SEO, white label link building is essentially outsourcing. A digital marketing agency (the client agency) hires a specialist company (the white label link builder) to build backlinks for the client agency’s clients. The white label link builder does all the work, but the client agency gets to take all the credit.

Here’s a breakdown of how it works:

• The client agency identifies a need for link building: This could be because a client has specifically requested it, or the agency sees an opportunity to improve the client’s SEO.
• The client agency outsources the work to a white label link builder: The client agency finds a reputable company that specializes in link building. They agree on a price and the scope of work.
• The white label link builder builds backlinks for the client’s website: The white label link builder uses various techniques to get high-quality backlinks from other websites. These techniques can include guest posting, broken link building, and infographic creation.
• The client agency presents the backlinks to the client as their own work: The white label link builder provides the client agency with reports that are not branded with their logo. The client agency can then present these reports to the client as if they had built the backlinks themselves.

There are a few reasons why a digital marketing agency might choose to use white label link building:

• They don’t have the in-house expertise: Link building can be a complex and time-consuming process. If the agency doesn’t have the staff or expertise to do it themselves, they can outsource it to a specialist.
• They want to offer link building as a service: By using white label link building, agencies can expand their service offerings without having to invest in building their own link building team.
• They want to save time and money: Outsourcing link building can be cost-effective for agencies to improve their clients’ SEO.

It’s important to note that white label link building should only be used with a reputable white label link building agency.  Some black hat SEO tactics can be used to build backlinks quickly, but these tactics can actually hurt a website’s SEO in the long run.

SEO backlinks are crucial for improving your website’s search engine ranking. They enhance visibility and credibility by indicating to search engines that your content is valuable and authoritative in your niche.

SEO backlinks are important for a few reasons:

• They signal authority to search engines: In the early days of search, Google’s ranking algorithm, PageRank, relied heavily on backlinks. A website with many backlinks from high-quality websites was considered more authoritative and trustworthy. While PageRank is no longer the sole ranking factor, backlinks are still a very important signal to search engines.
• They can increase website traffic: When other websites link to your content, they are essentially vouching for it and sending their visitors your way. This can be a great way to drive organic traffic to your website.
• They can improve your website’s ranking: Search engines use backlinks as a way to measure the popularity and importance of a website. The more backlinks you have, the higher your website is likely to rank in search results.

Whether you need to outsource link building depends on your specific goals and resources. White label link building refers to outsourcing link-building services to a third-party provider that delivers the service under your brand name. Consider white label link building if:

• Your Agency Lacks In-House Link Building Expertise: White label link building partnerships allow you to offer valuable services without internal specialists.
• Client Demand Exceeds Your Capacity: White label partnerships help fulfill client needs and maintain a high-quality service.
• Desire to Expand Service Offerings: Broaden your client offerings by including white label link building without significant investment or risk.
• Need for Specialized Link Building Strategies: Access expertise in specific link building methods, like guest blogging or HARO outreach.

White label link building offers several benefits for businesses looking to enhance their online presence and SEO efforts. By outsourcing link-building services to a third-party provider operating under your brand name, you can leverage expertise, save time and resources, and improve scalability. Additionally, white label services allow you to maintain a focus on your core business functions while benefiting from professional SEO strategies. Below are four key advantages of utilizing white label link building:

1. Increased Efficiency and Scalability

Gain access to expert link builders without expanding your in-house team or overhead costs. The white label partner already has access to the necessary tools, software, resources, and personnel to capture high-authority SEO backlinks for your clients.

This is a major benefit because this can quickly become expensive, but a white label partnership doesn’t require you to spend your own money on these things!

2. Enhanced Expertise

White label backlinks allow you to offer a new service without the specialized knowledge, experience, and requirements listed above. It’s a turn-key service that you can resell, allowing you to offer a comprehensive service that businesses truly need to succeed in an online marketplace!

3. Improved Client Satisfaction

Deliver high-quality white label backlinks that will have a ripple effect on other areas of their website performance! This includes higher keyword rankings, increased brand visibility online, growing website traffic and exposure to more qualified people, and fostering stronger relationships with your clients.

4. Increased Revenue

White label marketing allows you to expand your service and product offering without the high costs and risks associated with entering into new markets or industries. Expanding into a new service enables businesses to cross-sell a vital service to existing clients while pursuing new prospects.

There are 11 different types of SEO backlinks a website can receive intentionally or not – some good and some bad.

• DoFollow Backlinks

• NoFollow Backlinks

• Affiliate Backlinks

• User-Generated Content (UGC) Backlinks

• Sponsored or Paid Backlinks

• Editorially Placed Backlinks

• Toxic Backlinks

• Text SEO Backlinks

• Image SEO Backlinks

• Frame SEO Backlinks

• Form SEO Backlinks

DoFollow Backlinks

SEO backlinks come in various types, and understanding the distinctions is crucial for a successful link-building strategy. One significant classification is between DoFollow and NoFollow backlinks. DoFollow backlinks allow search engines to follow the link to its destination, passing along authority and contributing to the linked page’s search engine ranking. In contrast, NoFollow backlinks instruct search engines not to follow the link, offering less SEO value but still providing potential traffic and brand exposure.

Among the 11 types of backlinks, DoFollow links are particularly valuable for SEO. When reputable websites link to your content with DoFollow tags, they essentially vouch for the credibility and relevance of your information. This endorsement can positively impact your website’s authority and search engine rankings. To maximize the effectiveness of DoFollow backlinks, it’s essential to secure them from authoritative and relevant sources within your industry or niche. Consistent efforts to acquire high-quality DoFollow backlinks can significantly enhance your website’s visibility and standing in search engine results.

NoFollow Backlinks

In the realm of SEO backlinks, it’s crucial to recognize the distinction between DoFollow and NoFollow links. NoFollow backlinks, in contrast to DoFollow, contain an HTML attribute that signals search engines not to follow the link, limiting their impact on search engine rankings. While they don’t directly contribute to your site’s authority, NoFollow links still play a vital role in a comprehensive link-building strategy.

Websites often use NoFollow attributes for various reasons, such as user-generated content, sponsored links, or to deter search engines from crawling certain pages. While NoFollow links may not directly influence your SEO standing, they can bring valuable referral traffic and contribute to a natural, diverse link profile. Engaging in strategic outreach to secure NoFollow backlinks from reputable sources can broaden your online reach and establish your site’s credibility beyond search engine algorithms. Balancing both DoFollow and NoFollow links is key to a well-rounded and effective SEO backlink strategy.

Affiliate Backlinks

Affiliate backlinks are a specific type of SEO backlink that arises from affiliate marketing partnerships. In affiliate marketing, businesses collaborate with affiliates who promote their products or services through unique tracking links. These links, often containing a special identifier, allow affiliates to earn a commission for each sale or action generated through their promotion. From an SEO perspective, affiliate backlinks can impact a website’s authority and search engine rankings.

When affiliates incorporate these tracking links into their content or marketing efforts, they create affiliate backlinks pointing to the business’s site. While affiliate links may carry a NoFollow attribute to adhere to search engine guidelines and prevent potential manipulation, they can still contribute to increased traffic and brand exposure. Successfully managing affiliate backlinks involves choosing reputable affiliates, ensuring proper tracking, and monitoring the overall impact on SEO performance. Striking a balance between leveraging the benefits of affiliate partnerships and maintaining a diverse backlink profile is essential for a well-rounded SEO strategy.

User-Generated Content (UGC) Backlinks

User-Generated Content (UGC) backlinks stem from content created by users rather than the website owner. This type of content can include comments, forum posts, reviews, or any contributions made by visitors to a website. UGC backlinks play a role in SEO as they provide a way for users to link to a website organically, indicating that the content is valuable or relevant.

While UGC backlinks can be beneficial for SEO, it’s essential to exercise caution. Search engines may scrutinize UGC links more closely due to the potential for spam or low-quality content. Websites should implement measures to moderate and control user-generated content to maintain a high standard. When properly managed, UGC backlinks can contribute to a natural and diverse link profile, potentially enhancing a site’s authority and search engine rankings. Balancing the benefits of UGC backlinks with effective content moderation is crucial for a positive impact on SEO.

Sponsored / Paid Backlinks

Sponsored or paid backlinks are a specific type of SEO backlink obtained through financial transactions. In this scenario, businesses pay other websites or influencers to include a link to their site within content. These transactions often occur as part of a marketing or advertising strategy to increase visibility, drive traffic, or improve search engine rankings. It’s important to note that paid backlinks should be disclosed and typically include a NoFollow attribute to adhere to search engine guidelines.

While sponsored backlinks can provide a quick boost in visibility and traffic, search engines emphasize the importance of transparency and relevance. When executed ethically and in moderation, paid backlinks can complement an overall SEO strategy. However, relying solely on paid links for SEO success is not recommended, as search engines favor organic, natural link-building practices. A balanced approach that combines various types of backlinks, both earned and sponsored, ensures a diverse and effective SEO backlink profile.

Editorially Placed Backlinks

Editorially placed backlinks are a valuable type of SEO backlink earned through the merit of your content. Unlike paid or solicited links, these backlinks are naturally acquired when other websites find your content relevant, credible, or informative. Editorial backlinks are considered one of the most authentic and organic forms of link building, as they result from the voluntary decision of editors, journalists, or content creators to link to your content.

To obtain editorially placed backlinks, focus on creating high-quality, shareable content that provides value to your target audience. This can include well-researched articles, insightful blog posts, or data-driven infographics. When your content is deemed valuable by others in your industry or niche, they are more likely to reference or link to it in their own content. These links are often DoFollow and carry significant weight in search engine algorithms, positively impacting your website’s authority and search rankings. Prioritizing content quality and relevance is key to naturally attracting editorial backlinks and building a strong, trustworthy online presence.

Toxic Backlinks

Toxic backlinks are detrimental to your website’s SEO and reputation, as they come from sources that violate search engine guidelines or engage in spammy practices. These backlinks can harm your search rankings and even lead to penalties from search engines. It’s crucial to regularly identify and disavow toxic backlinks to maintain a healthy link profile.

To assess the potential toxicity of backlinks, tools like Moz Link Explorer and SEMrush offer valuable insights. In Moz Link Explorer, you can find the spam score of a website by entering its URL. The spam score ranges from 0 to 17, with higher scores indicating a higher likelihood of spam. A high spam score may indicate the presence of toxic backlinks.

In SEMrush, running a backlink audit provides a toxicity score that categorizes backlinks into three groups: High, Medium, and Low toxicity. The audit helps you identify and disavow toxic backlinks by focusing on those with high toxicity scores. Regularly utilizing these tools for backlink analysis is essential to ensure your link profile remains clean and positively contributes to your SEO efforts.

Text SEO Backlinks

Text SEO backlinks refer to hyperlinks embedded within the text content of a webpage, serving as a direct reference to another page. These links are typically integrated seamlessly into the context of the content, providing additional information or directing the reader to related resources. Text backlinks play a pivotal role in SEO as they contribute to the overall link profile of a website, influencing its authority and relevance in the eyes of search engines.

The anchor text, or the clickable portion of the hyperlink, is a crucial element of text SEO backlinks. It provides context to both users and search engines about the content of the linked page. Optimizing anchor text with relevant keywords enhances the link’s SEO value. It’s important to strike a balance between natural, informative anchor text and strategic keyword inclusion to ensure a positive impact on search rankings. Incorporating text SEO backlinks into your content strategy fosters a network of interconnected and relevant web pages, bolstering your website’s visibility and authority in search engine results.

Image SEO Backlinks

Image SEO backlinks involve linking to a website through images rather than text. These links are established when other websites incorporate images from your site into their content, providing a clickable link that directs users back to your webpage. While not as prevalent as text-based backlinks, image SEO backlinks can still contribute to your overall link profile and positively influence your website’s search engine rankings.

The alt text, or alternative text, associated with the image plays a crucial role in image SEO backlinks. It describes the content of the image and provides context to search engines. Optimizing the alt text with relevant keywords enhances the SEO value of the image link. Additionally, ensuring that the images are unique, high-quality, and relevant to the linked content can attract more organic backlinks from other websites. Integrating image SEO backlinks into your overall link-building strategy adds diversity to your backlink profile and enhances your website’s visibility across different types of content on the web.

Frame SEO Backlinks

Frame SEO backlinks, also known as framed backlinks or iframe backlinks, involve the use of HTML frames to display content from one website within the frame of another. While this technique was more prevalent in the early days of the internet, it is now considered outdated and can have negative implications for SEO. When a website embeds your content using frames, it may appear on their site, but the actual content is hosted on your server.

The issue with frame SEO backlinks lies in the fact that search engines may struggle to properly attribute the content to your website. This can result in a lack of SEO benefits for your site, as search engines might not recognize the embedded content as originating from your domain. Furthermore, framed content can lead to a poor user experience, as it may not seamlessly integrate with the host website and could cause navigational issues. As a best practice, it’s advisable to focus on more contemporary and search engine-friendly methods for building backlinks to ensure the effectiveness of your SEO efforts.

Form SEO Backlinks

Form SEO backlinks refer to links acquired through form submissions on websites. In this scenario, a website may include a form where users can input information, and upon submission, a link to the user’s website is generated and displayed. These links are typically user-generated and can be a part of various online platforms, directories, or community websites that allow users to create profiles with associated links.

While form SEO backlinks can provide a means for users to share their online presence, it’s essential to approach this method cautiously. Search engines may scrutinize the quality and relevance of links obtained through form submissions. Overusing this tactic or obtaining links from low-quality or spammy forms can adversely affect your website’s SEO. Therefore, it’s crucial to focus on reputable platforms, provide accurate and relevant information, and ensure that the obtained links align with your overall SEO strategy. As with any link-building approach, quality and relevance should always be prioritized over quantity.

1. SEO Backlinks from Trusted and Authoritative Websites

White label backlinks, especially those from trusted and authoritative websites, are essential for building a strong online presence and improving SEO. These backlinks are essentially endorsements from reputable sources, signaling to search engines that your content is reliable and valuable. When authoritative websites link to your content, it can significantly enhance your website’s credibility and authority in your industry or niche.

To capture these valuable backlinks, focus on creating high-quality, informative, and shareable content. This could include in-depth articles, research papers, or unique insights that add value to your target audience. Engage in outreach strategies to connect with influencers, industry leaders, and reputable websites within your field, encouraging them to link to your content. Building relationships with these authoritative sources can lead to organic backlinks that boost your website’s visibility and trustworthiness in the eyes of both users and search engines. As part of a white label strategy, emphasizing the quality and relevance of the content ensures that the backlinks obtained contribute positively to the overall SEO performance of the branded services you provide.

2. SEO Backlinks with Topical Relevance

In the realm of white label backlinks, securing SEO backlinks with topical relevance is crucial for maximizing the impact on search engine rankings. Topical relevance ensures that the links pointing to your website come from sources closely aligned with your content and industry. When search engines identify such contextual connections, they view your website as an authoritative source in a specific niche or subject matter.

To capture SEO backlinks with topical relevance, it’s essential to conduct thorough research on your industry and identify key topics and trends. Create content that addresses these subjects comprehensively and positions your brand as a thought leader within the niche. Outreach efforts should target websites, blogs, or influencers that focus on similar topics, increasing the likelihood of obtaining backlinks that carry both authority and context. By maintaining a consistent focus on relevant content creation and strategic outreach, white label services can secure backlinks that enhance the services’ SEO performance and contribute to the overall thematic strength of the brands they represent.

3. SEO Backlinks with a Low Toxicity & Spam Score

Securing white label backlinks with a low toxicity and spam score is essential for maintaining a healthy and effective link profile. Toxic backlinks, characterized by spammy or harmful practices, can negatively impact your website’s SEO performance and reputation. To capture valuable backlinks with low toxicity, it’s crucial to regularly conduct link audits using tools like Moz Link Explorer or SEMrush. These tools assess the spam score of websites linking to your content, helping you identify and disavow toxic links that may harm your SEO efforts.

A low toxicity and spam score indicate that the linking websites are reputable, adhering to best practices, and are less likely to trigger search engine penalties. Prioritize outreach to websites known for their credibility within your industry, as these backlinks will not only positively influence your SEO but also contribute to a trustworthy and authoritative online presence. By emphasizing the quality and legitimacy of backlinks in your white label strategy, you ensure that the branded services maintain a positive reputation and contribute positively to the overall SEO goals of the businesses you represent.

4. SEO Backlinks from Aged Domains

An aged domain is a website that has been registered and used for a long time compared to other websites. The older the domain, meaning the longer it’s been around, the more “aged” it is.

The “age” of a domain is not the end-all-be-all — there are so many other factors that are more important. A website can be really old but still crappy.

Acquiring SEO backlinks from aged domains is a valuable strategy in white label link building. Aged domains, with a history of online presence, often possess established authority and credibility. Backlinks from such domains can significantly boost your website’s trustworthiness and SEO performance. These links are viewed favorably by search engines, as they suggest a longstanding reputation and contribute to the overall authenticity of your backlink profile. When targeting aged domains, prioritize relevance to your industry and ensure that the content aligns seamlessly with your own, maximizing the impact of these authoritative backlinks on your search rankings.

5. SEO Backlinks That Are DoFollow

In the realm of white label backlinks, capturing SEO backlinks that are DoFollow is crucial for maximizing their impact on search engine rankings. A DoFollow backlink allows search engines to follow the link from one website to another, passing on link equity and contributing to the linked page’s authority. These backlinks are instrumental in enhancing the SEO performance of a website, as they directly influence its visibility and ranking in search engine results.

To secure valuable DoFollow backlinks, focus on building relationships with authoritative and relevant websites within your industry or niche. Create high-quality and engaging content that naturally attracts these links, and employ outreach strategies to encourage influencers or thought leaders to link to your content. While NoFollow links also have their place in a diverse backlink profile, the inclusion of DoFollow links is particularly impactful for improving the overall authority and search engine ranking of your website. Prioritizing the acquisition of quality DoFollow backlinks in your white label strategy ensures that the services you represent benefit from increased visibility and authority in the digital landscape.

6. SEO Backlinks Containing a Keyword in the Anchor Text

In the landscape of white label backlinks, obtaining SEO backlinks with keywords in the anchor text is a strategic approach to bolstering your website’s search engine visibility. The anchor text, or the clickable part of a hyperlink, provides context to both users and search engines about the content of the linked page. When this anchor text contains relevant keywords, it signals to search engines that the linked page is authoritative and relevant for those specific terms.

To capture backlinks with keyword-rich anchor text, integrate targeted keywords naturally into your content and ensure they align with your SEO strategy. Craft compelling and informative content that naturally attracts links, and when conducting outreach, encourage the use of specific keywords in the anchor text. Striking the right balance between optimizing for keywords and maintaining the natural flow of your content is crucial. This approach not only contributes to improved search engine rankings but also reinforces the relevance and authority of your website for specific topics within your industry. Incorporating such backlinks into your white label strategy ensures that the services you represent benefit from targeted visibility and enhanced SEO performance.

7. SEO Backlinks with Consistent Website Traffic

Securing white label backlinks from websites with consistent traffic, specifically those receiving 100 or more visitors per month over 1-2 years, is a strategic move in building a robust and influential link profile. Backlinks from websites with sustained traffic indicate that these sites are not only established but also maintain a steady flow of visitors over an extended period. Such links are valuable as they suggest a level of trust and credibility that can positively impact your website’s authority and search engine rankings.

To capture backlinks from sites with consistent traffic, identify reputable websites within your industry or niche that have demonstrated long-term relevance. Engage in outreach efforts, emphasizing the mutual benefits of collaboration and how your content aligns with their audience’s interests. When these websites link to your content, it not only provides a direct SEO boost but also introduces your brand to a steady stream of potential visitors over time. Integrating such backlinks into your white label strategy ensures that the services you represent gain exposure from audiences with proven interest and engagement, fostering long-term SEO success.

8. Earned SEO Backlinks

Earning white label backlinks is a foundational element in building a strong and sustainable online presence. Unlike paid or solicited links, earned backlinks are a result of the genuine value your content provides, naturally attracting links from other websites. These links are seen as more authentic and carry significant weight in search engine algorithms, contributing positively to your website’s authority and search rankings.

To capture earned backlinks, focus on creating high-quality, shareable content that resonates with your target audience. This could include insightful blog posts, informative guides, or engaging multimedia content. By consistently delivering valuable content, you increase the likelihood of other websites referencing and linking to your material without direct solicitation. Outreach efforts can complement this strategy by alerting influencers, industry leaders, or reputable websites to your valuable content, encouraging them to share and link to it. The emphasis on earning backlinks aligns with search engine preferences for natural and authoritative link-building practices, ensuring the sustained success of the white label services you represent in the ever-evolving digital landscape.

9. SEO Backlinks from Locations You Serve

Securing white label backlinks from locations you serve is a strategic approach to enhancing your local SEO presence and targeting a relevant audience. Backlinks from websites within the geographical areas you cater to provide a local context, signaling to search engines that your business is connected to the communities it serves. These location-specific backlinks are particularly valuable for businesses aiming to improve visibility in local search results.

To capture backlinks from locations you serve, engage in outreach within your target regions. Connect with local businesses, organizations, and community websites that share relevance to your industry. Collaborate on content or partnerships that highlight your involvement in the local community, and encourage them to link back to your website. These location-specific backlinks not only contribute to your overall link profile but also establish a strong local SEO foundation. By integrating such backlinks into your white label strategy, the services you represent can gain prominence in the areas you serve, attracting a more targeted audience and fostering a strong local online presence.

Elevating your SEO performance through the acquisition of white label backlinks is a strategic imperative in the digital landscape. These backlinks, obtained from authoritative sources and relevant websites, play a pivotal role in enhancing your website’s visibility and credibility. To bolster your white label strategy, consider implementing the following proven strategies for securing valuable SEO backlinks. These strategies encompass a range of approaches, from content creation to outreach, ensuring a comprehensive and effective approach to building a strong backlink profile that contributes positively to the success of the services you represent.

1. Create Backlink-Worthy Content

To know how to get backlinks from high authority sites, start by creating content that is inherently link-worthy. This involves producing high-quality, valuable material that stands out in your niche. Brian Dean, the renowned SEO expert, terms this approach as “Skyscraper content,” wherein you aim to create content that surpasses existing pieces in terms of quality, depth, and relevance.

The idea is to provide exceptional value to your audience, making your content an attractive resource for others in your industry. Beyond text-based content, consider incorporating compelling elements such as infographics, videos, case studies, and unique data findings. These multimedia formats not only make your content more engaging but also increase its shareability, making it more likely to earn backlinks.

By focusing on creating content that others in your industry would find valuable, you increase the chances of naturally attracting backlinks from high authority sites. This “Skyscraper” approach aligns with the best practices for obtaining backlinks from reputable sources, contributing significantly to the success of your white label strategy.

2. Link Roundups

Leveraging link roundups is a potent strategy for acquiring white label backlinks. Link roundups are curated lists of valuable content from around the web, often compiled by influencers, bloggers, or industry experts. These compilations aim to provide readers with a one-stop resource for quality content on specific topics.

To tap into this strategy, identify link roundups relevant to your industry or niche. Tools like Google search operators or specialized platforms can help you discover these opportunities. Once identified, reach out to the creators of these roundups, showcasing your own high-quality content that aligns with their themes. Emphasize the value your content provides and how it can enrich their roundup.

By actively participating in link roundups, you increase the likelihood of your content being featured, earning your website valuable backlinks. This strategy aligns with the broader goal of obtaining SEO backlinks from authoritative sources, contributing to the success of your white label efforts.

3. Broken Link Building

Implementing broken link building is a smart and effective strategy to acquire white label backlinks. The concept involves finding broken or dead links on other websites and offering your relevant, high-quality content as a replacement. This mutually beneficial approach helps webmasters fix broken links while providing them with valuable, updated content.

To execute this strategy, use tools like Check My Links or Broken Link Checker to identify broken links on websites within your niche. Once identified, craft a personalized outreach message to the webmasters, notifying them about the broken link and suggesting your content as a suitable replacement. Emphasize how your content adds value and enhances the user experience on their site.

By assisting webmasters in resolving broken links, you position yourself as a helpful resource in your industry, increasing the likelihood of them linking back to your content. This approach aligns with the goal of obtaining white label backlinks from relevant and authoritative sources, contributing to the success of your overall SEO strategy.

4. “The Moving Man” Method

The “Moving Man” method, popularized by SEO expert Brian Dean, is an ingenious strategy for obtaining white label backlinks by capitalizing on outdated or moved content. This method involves identifying broken or outdated links in your industry and reaching out to the website owners, alerting them to the issue, and suggesting your updated content as a replacement.

To implement this strategy effectively, use tools like Ahrefs or Google Alerts to monitor changes in your industry or niche. When you come across a website that has changed its content or moved a page, reach out to the site owner. Politely inform them about the outdated link and propose your content as a suitable replacement, emphasizing its relevance and timeliness.

By helping website owners keep their content up-to-date, you position yourself as a valuable resource and increase the chances of them linking to your fresh, relevant content. The “Moving Man” method aligns with the goal of securing white label backlinks from authoritative sources, enhancing the overall SEO performance of the services you represent.

5. Unlinked Mentions (Link Reclamation)

Unlinked mentions, often referred to as link reclamation, is a strategic approach to obtaining white label backlinks by identifying instances where your brand or content is mentioned online but not hyperlinked. This method involves reaching out to the website owners or content creators and requesting that they add a link to your mentioned content.

To implement this strategy, regularly monitor online mentions of your brand, products, or content using tools like Google Alerts or Mention. When you come across unlinked mentions, craft a concise and polite outreach message to the website owners. Express gratitude for the mention and kindly ask if they could include a link to your website for added context.

Unlinked mentions provide an opportunity to convert existing brand recognition into valuable backlinks. This strategy aligns with the goal of securing white label backlinks from relevant and authoritative sources, contributing to the overall success of your SEO efforts.

6. Guest Post Contributions

Engaging in guest post contributions is a powerful strategy for obtaining white label backlinks by providing valuable content to other websites within your industry or niche. This approach involves reaching out to relevant websites and offering to create high-quality, informative content for their audience in exchange for a backlink to your site within the contributed article.

To execute this strategy effectively, identify reputable websites in your industry that accept guest contributions. Craft compelling pitches that showcase your expertise and propose topics aligned with the host site’s audience. When your guest post is accepted, ensure that it includes relevant and non-promotional backlinks to your website, contributing to the overall SEO strength of your online presence.

Guest post contributions not only provide valuable backlinks but also establish you as an authoritative voice within your industry. This aligns with the objective of securing white label backlinks from trustworthy and relevant sources, contributing to the success of the services you represent.

7. HARO

Leveraging Help a Reporter Out (HARO) is a dynamic strategy for acquiring white label backlinks by connecting with journalists and contributing valuable insights to their stories. HARO is a platform that facilitates collaboration between reporters seeking expert opinions and individuals or businesses looking to share their expertise.

To utilize HARO effectively, sign up as a source and subscribe to relevant categories within your industry or niche. When a journalist posts a query related to your expertise, respond with a well-crafted and insightful pitch. If the journalist finds your contribution valuable, they may include your insights in their article along with a backlink to your website.

Participating in HARO provides an opportunity to secure backlinks from reputable news sources and industry publications. This aligns with the objective of obtaining white label backlinks from authoritative and relevant sources, contributing significantly to the overall success of your SEO strategy.

8. Analyze Competitor Backlinks

Analyzing competitor backlinks is a strategic approach to obtaining white label backlinks by identifying and replicating successful link-building strategies within your industry. This method involves studying the backlink profiles of your competitors to uncover potential opportunities and understand which websites are linking to them.

To implement this strategy, use tools like Ahrefs, SEMrush, or Moz to conduct a thorough analysis of your competitors’ backlinks. Identify high-quality and authoritative sources linking to them, and assess the types of content or strategies that attracted these links. Once identified, reach out to these websites, showcasing your own relevant and high-quality content and proposing a collaboration that could result in a backlink.

By studying competitor backlinks, you gain insights into effective link-building strategies and discover potential opportunities to secure backlinks from authoritative sources. This aligns with the objective of obtaining white label backlinks from reputable and relevant sources, contributing to the overall success of your SEO strategy.

9. The Skyscraper Backlink Method

The Skyscraper Backlink Method, coined by SEO expert Brian Dean, is a powerful strategy for acquiring white label backlinks by creating exceptional content that surpasses existing pieces in terms of quality, depth, and relevance. This method involves three key steps: finding link-worthy content in your industry, creating something even better, and reaching out to websites that linked to the original content, proposing your improved version for a potential backlink.

To execute the Skyscraper Backlink Method, start by identifying popular and well-linked content within your niche using tools like Ahrefs or BuzzSumo. Once identified, create a piece of content that outshines the existing material in terms of information, presentation, or value. Afterward, reach out to the websites that linked to the original content, notifying them of your superior version and suggesting that they update their link to include your improved resource.

By focusing on creating content that stands out, the Skyscraper Backlink Method allows you to attract backlinks from authoritative sources, contributing to the success of your white label strategy. This approach aligns with the goal of obtaining high-quality backlinks from relevant and reputable websites, ultimately enhancing your overall SEO performance.

1. Buying Backlinks

Buying backlinks is a practice that should be avoided when pursuing white label backlinks, as it involves paying for links to artificially inflate your website’s link profile. This black-hat tactic is against the guidelines of major search engines like Google, as it undermines the principles of organic and natural link building. While buying backlinks may seem like a shortcut to improve SEO quickly, it comes with significant risks and can lead to severe penalties, including a drop in search rankings or even removal from search engine results.

In contrast, a white label partnership focuses on establishing mutually beneficial collaborations with other businesses or service providers to enhance the overall offerings. White label backlinks, in the context of partnerships, typically involve obtaining genuine and organic links from reputable sources that genuinely find value in your content. Unlike buying backlinks, a white label partnership emphasizes credibility, quality, and long-term relationships, aligning with ethical and sustainable SEO practices. Choosing the latter approach ensures that your link-building strategy is not only effective but also compliant with search engine guidelines.

2. Automated Backlinks

Automated backlinks, also known as link spam, involve using automated tools or software to generate a large number of backlinks quickly and without manual intervention. This practice is strongly discouraged when pursuing white label backlinks, as it violates search engine guidelines and can result in severe penalties, including lower search rankings or even removal from search engine results.

Automated backlinks often lead to a poor-quality link profile, filled with irrelevant and spammy links that do not provide value to users. Search engines, particularly Google, prioritize natural, high-quality, and relevant backlinks. Automated backlink schemes undermine this principle and can trigger algorithmic penalties, negatively impacting your website’s SEO.

In the realm of white label partnerships, it is essential to prioritize manual, thoughtful outreach and collaboration over automated tactics. Genuine, organic relationships with other businesses or service providers lead to more meaningful and authoritative backlinks. Steering clear of automated backlink practices ensures that your link-building strategy aligns with ethical SEO standards, fostering long-term success for the services you represent.

3. Link Farms

Link farms are networks of websites created with the sole purpose of exchanging reciprocal links, often without any regard for relevance or quality. Engaging with link farms is a practice to be avoided when pursuing white label backlinks. These networks are designed to manipulate search engine algorithms by artificially boosting the number of links pointing to a website. However, search engines, such as Google, consider link farms a form of spam and actively penalize websites involved in such schemes.

Link farms typically offer a large number of low-quality, irrelevant links that do not provide genuine value to users. These practices undermine the principles of organic and natural link building, which prioritize relevance, quality, and authenticity. In the context of white label partnerships, it’s crucial to distance yourself from link farms and focus on building authentic relationships with reputable sources within your industry. Genuine collaborations lead to more meaningful backlinks that contribute positively to your SEO efforts and overall online credibility. Avoiding link farms ensures that your white label backlink strategy adheres to ethical SEO standards and aligns with search engine guidelines.

4. PBN Backlink Networks

Private Blog Networks (PBNs) involve a network of websites created for the primary purpose of manipulating search engine rankings through the exchange of backlinks. Engaging with PBNs is a practice to be strictly avoided when pursuing white label backlinks. While PBNs may initially seem like a shortcut to boost SEO, they pose significant risks, as search engines like Google actively penalize websites involved in such schemes.

PBN backlink networks often consist of low-quality, untrustworthy websites that lack genuine content or user value. These networks aim to deceive search engines into believing that the linked website is more authoritative than it actually is. However, search engines continually refine their algorithms to detect and penalize such manipulative practices.

In the context of white label partnerships, it is essential to focus on obtaining backlinks through authentic collaborations and relationships with reputable sources. Steering clear of PBNs ensures that your white label backlink strategy is built on ethical and sustainable SEO practices, contributing to the long-term success and credibility of the services you represent.

5. Many Backlinks from the same IP address

Acquiring many backlinks from the same IP address is a practice to be cautious about when pursuing white label backlinks. While it’s natural for a website to have some links from the same IP address, an excessive concentration of backlinks from a single source may raise red flags for search engines. This scenario could be interpreted as manipulative or potentially part of a link-building scheme.

Search engines, particularly Google, value diversity and relevance in a website’s backlink profile. Having an overwhelming number of backlinks from the same IP address may be seen as an attempt to artificially inflate link metrics. While not inherently harmful, it could lead to a perception that the links lack organic diversity, potentially impacting the credibility and authenticity of the backlink profile.

In the context of white label partnerships, it’s crucial to diversify your backlink sources and focus on building relationships with various reputable websites. This approach not only aligns with search engine guidelines but also ensures that your white label backlink strategy is built on a foundation of credibility and authenticity, contributing positively to your overall SEO efforts.

6. Backlinks Low Quality Websites

Acquiring backlinks from low-quality websites is a practice to be steadfastly avoided in white label backlink strategies. Low-quality websites often lack authority, trustworthiness, and relevant content, and having backlinks from such sources can adversely impact your own website’s credibility and SEO performance. Search engines, like Google, prioritize high-quality and relevant backlinks over a sheer quantity of links.

Backlinks from low-quality websites may not provide genuine value to your audience and can even be viewed as an attempt to manipulate search engine rankings. In the context of white label partnerships, it’s crucial to focus on building relationships with reputable and authoritative sources within your industry. Genuine collaborations result in backlinks from websites that are deemed trustworthy by search engines, contributing positively to your overall SEO efforts and ensuring a more credible online presence for the services you represent. Steering clear of low-quality backlinks aligns with ethical SEO practices and long-term success in the digital landscape.

7. Directory Submissions

Directory submissions, once a common practice for building backlinks, should be approached with caution in the context of white label backlinks. While there are reputable and industry-specific directories that can contribute to a healthy backlink profile, indiscriminate or excessive use of directory submissions can be detrimental to your SEO efforts.

Submitting your website to low-quality, generic directories can result in backlinks from sources that lack relevance and authority. Search engines, particularly Google, have become more discerning in recognizing the value of backlinks, and links from directories with little editorial oversight may be seen as low-quality or even manipulative.

In the context of white label partnerships, it’s advisable to focus on directories that are relevant to your industry or niche. Quality over quantity is key, and directories should be viewed as just one component of a diverse and authentic backlink strategy. Prioritizing reputable directories and avoiding mass submissions to irrelevant or spammy directories ensures that your white label backlink strategy aligns with search engine guidelines and contributes positively to your website’s credibility and SEO performance.

8. Backlinks From High Toxicity Domains

Obtaining backlinks from domains with high toxicity, or websites that are flagged for spammy or harmful practices, should be rigorously avoided in white label backlink strategies. Backlinks from high-toxicity domains can significantly harm your website’s reputation and SEO performance. Search engines, such as Google, actively penalize websites associated with toxic or spammy links, and such penalties can result in lower search rankings or even removal from search engine results.

Toxic domains may engage in practices like link schemes, spam, or other manipulative tactics to artificially boost their link metrics. When your website is linked from such sources, search engines may perceive it as an attempt to manipulate search rankings, impacting your website’s credibility and trustworthiness.

In the context of white label partnerships, it’s crucial to vet potential backlink sources and prioritize collaborations with reputable and trustworthy websites. Regularly conduct backlink audits using tools like SEMrush or Moz to identify and disavow toxic links. By avoiding backlinks from high-toxicity domains, you ensure that your white label backlink strategy aligns with ethical SEO practices and safeguards the long-term success and reputation of the services you represent.

9. Domains with No Traffic

Backlinks from domains with no traffic will not serve your clients. Also, if a website receives no traffic, it begs the question why.

If it’s a brand new site that’s NOT spammy, then you would be helping them more than they’re helping you. Which isn’t a bad situation – everyone has to start somewhere.

BUT, it’s not a worthwhile endeavor if the white label link building agency is only obtaining backlinks from websites with zero domain authority and traffic.

Another reason why a website can receive no traffic is because it’s a cover for something spammy — it’s a spammy website strictly created for link building or it’s not a legitimate business.

Either way, we do not recommend backlinks from websites with zero authority, traffic, or value.

10. Content Spamming

Content spamming, or the excessive use of backlinks within low-quality or irrelevant content, is a detrimental practice that should be strictly avoided in white label backlink strategies. This tactic involves saturating content with an abundance of backlinks, often in an attempt to manipulate search engine algorithms. Such spammy practices can result in penalties from search engines and harm your website’s credibility and SEO performance.

Search engines, especially Google, prioritize content that provides genuine value to users. Content spamming, on the other hand, undermines this principle by focusing on the quantity of backlinks rather than the quality and relevance of the content. This approach is likely to be detected by search engine algorithms, leading to potential ranking drops or removal from search results.

In the realm of white label partnerships, it’s essential to prioritize the creation of high-quality, relevant content that genuinely benefits your audience. Meaningful collaborations with reputable sources will naturally result in backlinks within content that adds value, contributing positively to your SEO efforts. Avoiding content spamming ensures that your white label backlink strategy aligns with ethical SEO practices and maintains the integrity of the services you represent.

11. Link Exchanges

Participating in link exchanges, where websites agree to link to each other in a reciprocal manner, is a practice that should be approached with caution in white label backlink strategies. While the concept of mutually beneficial collaboration is inherent in link exchanges, search engines, particularly Google, closely scrutinize these practices. If executed without discretion, link exchanges can be perceived as attempts to manipulate search rankings, potentially resulting in penalties that harm your website’s SEO performance.

The key issue with link exchanges lies in the potential for artificially inflating link metrics without genuine relevance or value to users. Search engines prioritize natural, organic link building where backlinks are earned based on the merit of the content. Link exchanges that lack context, relevance, or authenticity can be flagged as manipulative, impacting your website’s credibility and trustworthiness.

12. Hidden Backlinks

Hidden backlinks, or links that are not easily visible to website visitors, are a deceptive practice that should be unequivocally avoided in white label backlink strategies. This technique involves placing links within a website’s code or content in a way that makes them invisible to users but accessible to search engines. Such hidden backlinks are typically employed to manipulate search engine rankings artificially.

Search engines, especially Google, prioritize transparency and user-centric experiences. Hidden backlinks circumvent these principles by attempting to deceive search algorithms without providing any genuine value to the website’s audience. This practice is against search engine guidelines and can lead to severe penalties, including a drop in search rankings or removal from search engine results.

There are a lot of different methods when it comes to monitoring success for SEO backlink metrics. Are a few of them to recognize and consider for your strategies:

• Domain Rating (DR) and URL Rating (UR): Domain and URL ratings depict how authoritative your website domain or specific pages are. These metrics will change based on the tool that you use to derive the score – Ahrefs, Moz, and Semrush report slightly different results.
• Backlink Profile Diversity: This metric is used to analyze the variety of sources and types of backlinks acquired. The goal is to diversify the backlinking domains to your site as much as possible while remaining relevant to your industry.
• Organic Traffic and Ranking Improvements: Track website traffic and keyword rankings to assess the impact of link building. Link building is a direct ranking factor for SEO. The more authoritative backlinks your web page receives, the higher your rankings will be.
• Referral Traffic from Backlinks: Analyze how many visitors are coming to your website through backlinks using Google Analytics 4 and Google Search Console. This metric is extremely important because it shows whether the referral traffic is aligned with your target audience or not.
• Brand Mentions and Social Shares: Monitor brand mentions and social media shares as indicators of link value. In addition to this, monitor the social proof surrounding your brand – is it positive or negative? Social proof will impact your local SEO performance.

Learn how to monitor your backlinks using three power-house tools here!

1. Choosing the Right Partner

Building a successful white label link building partnership begins with the crucial step of choosing the right partner. Here are key considerations to ensure a successful collaboration:

• Relevance and Alignment: Select a partner whose content, industry focus, and target audience align with yours. Relevance ensures that the backlinks generated will be contextually appropriate and valuable for both parties.
• Credibility and Authority: Opt for a partner with a strong online presence, credibility, and authority in their industry. Backlinks from reputable sources contribute significantly to your SEO efforts and enhance the overall trustworthiness of your website.
• Ethical SEO Practices: Ensure that your potential partner adheres to ethical SEO practices. Avoid partners who engage in black-hat tactics, such as buying links or employing automated link-building tools, as this can lead to penalties and harm your SEO.
• Content Quality: Evaluate the quality of your partner’s content. High-quality, informative content is more likely to attract organic backlinks and positively impact your SEO efforts.
• Mutual Benefits: Seek a partner with whom there’s a mutual benefit. The collaboration should go beyond backlinks, providing value to both parties in terms of audience exposure, content exchange, or shared resources.
• Long-Term Potential: Aim for a partnership with long-term potential. Building a sustainable relationship ensures ongoing benefits and a more impactful contribution to your SEO strategy.

Choosing the right partner sets the foundation for a successful white label link building partnership, fostering organic growth and enhancing the overall effectiveness of your SEO efforts.

• Agency must have proven industry experience and a good reputation. Ask for case studies, deliverables, and proof of successful link building.
• Focus on ethical white-hat link building strategies. It’s important to have transparency into the white label link building agency’s process so you can determine whether they practice ethical or spammy link building.
• Transparency in their link building process and sources. To build off the point above, a sign of a trustworthy white label agency is if they give you insight into their process. While a company can’t disclose everything, keeping everything too close to the chest is skeptical.
• Strong communication skills and a willingness to collaborate. Both parties – the white label agency and the business looking to outsource – must communicate openly and humbly. The foundation to any lasting and worthwhile relationship is good communication.

Red Flags to Avoid

• Unrealistic promises of quick results or guaranteed rankings.
• Focus on low-quality link building techniques, like link buying or directory submissions.
• Lack of transparency regarding their link building process and sources.
• Poor communication or unwillingness to answer questions about their services.

1. How Many Backlinks Do I Need to Rank?

The answer to this question depends on the keyword you hope to increase your rankings for. Competitive keywords with high keyword difficulty scores require a larger amount of backlinks to achieve the top 3 rankings.

Lower competition keywords will require fewer backlinks. To check the approximate number of backlinks needed, we recommend using Ahrefs. Follow the steps below!

With an Ahrefs subscription, people can use the Keyword Explorer tool to get an approximate number of backlinks needed for a keyword.

1. Log into Ahrefs.
2. Navigate to Keywords Explorer in the menu at the top of the screen.
3. Enter the keyword you want to find the recommended amount of backlinks necessary to rank in the top 3 positions.
4. The recommended number of backlinks shows up in the first tile with a scorecard of the difficulty rating.

2. How to Get Backlinks from Wikipedia?

To get backlinks from Wikipedia, contribute valuable, well-referenced content related to your industry or expertise. Ensure your edits align with Wikipedia’s guidelines, provide credible sources, and avoid promotional language. Engage in the community and build a reputation before including relevant external links in your contributions.

3. Backlinks vs Referring Domains: What’s the Difference?

Backlinks are individual links pointing to your website, while referring domains represent the unique websites providing those links. In essence, backlinks count the number of links, and referring domains count the number of distinct websites linking to your site.

4. How is Backlink Authority Determined?

Backlink authority is determined by metrics like Domain Authority (Moz), Domain Rating (Ahrefs), and Authority Score (Semrush). These scores assess a site’s overall credibility and influence based on various factors, influencing its backlink authority.

5. Should I Sell Backlinks on My Site?

Selling backlinks on your site is not recommended. It violates search engine guidelines, leading to penalties that can harm your website’s SEO and credibility. Focus on organic link-building strategies to ensure long-term success and adherence to ethical practices.

Boostability is the leading global provider of white label SEO services. With agency partners located across the world, we have helped thousands of businesses and agencies (like yours!) deliver proven results to their clients.

White label link building services are a key factor in our overall SEO strategy. We rely on data and proven techniques to deliver high-quality backlinks and SEO campaigns for your business and your clients.

Start the conversation today and get connected with our Partner Success Team for more details about our process!